Mexican Media Brands
The 3 Cs: Connection, Community and Content
By: Christina Fuges, Editorial Director, MoldMaking Technology; and Technical Programming Director, Amerimold Expo, Gardner Business Media
Christina Fuges, Editorial Director, MoldMaking Technology; and Technical Programming Director, Amerimold Expo, discusses that through 23+ years of serving the mold manufacturing marketplace and covering its challenges and effective technology solutions how she has learned that the people side of the business is just as important.
Guide to Generate Leads with Your Content Marketing
By: Mary Fernandez, Professional Blogger
With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.
Mistakes Google Doesn’t Like and How to Stop Making Them
By: Manick Bhan, Founder and CTO of LinkGraph
If you publish the best, most relevant content to searchers you most likely will see your pages’ rankings improve. Here are five common reasons pages don’t rank higher — and what you can do to change that.
Metrics to Review for Your Marketing Strategy
By: Randall-Reilly
To maximize ROI on your marketing strategies and digital assets, make sure you are reaching the goals you have put in place. Following the performance metrics of your brand’s marketing will help you track the success of each one and, when needed, adjust strategies for greater results.
Adopted into Manufacturing
By: Jeff Norgord, Marketing and Creative Director, Gardner Business Media
Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.
#design
Gardner Business Index for April Falls Slightly
By: Michael Guckes, Chief Economist and Director of Analytics, Gardner Business Media, Inc.
The GBI fell slightly after an 8-month trend of accelerating expansion. The latest reading was supported by readings for supplier deliveries, production and new orders but weighed down by employment and exports.
#economics
In B2B Market Research, It’s About Quality, Not Quantity
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications, Michael McClellan, President, Plexus Marketing Group, Inc.
Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.
10 Truths About Marketing After the Pandemic
By: Author: Janet Balis, EY Consulting, Global Leader for Media & Entertainment and CMO Practice Leader
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.
Create Lead Magnet Ideas That Grow Email Lists
By: Lauren Groff, Online Blogger and Article Writer, Research Paper Writing and Big Assignments
Lead magnets is a marketing strategy that uses barter and trade principle. Data and contact information have become crucial for building an email database. Here are a few ideas on what constitutes a productive and effective lead magnet.
Insightful Writing Involves Meaningful Relationships
By: By Lori Beckman, Senior Editor, Production Machining
Lori Beckman, Senior Editor, Production Machining, says writing is more enjoyable when surrounded by good people who share a common goal and feels fortunate to have created strong connections and friendships while doing her job.
#copywriting
B2B Market Research: It’s Not Just for the Big Guys Anymore
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications and Michael McClellan, President, Plexus Marketing Group, Inc.
B2B marketing research isn’t just for the big guys anymore. Digital and hybrid methodologies make it faster, more effective, and more affordable. Market research is an excellent tool for establishing where you are, and clearly identifying a path forward. This blog is the first in a 3-part series, helping SMBs understand how to use research to help firms flourish.
Search Visibility: Get Your Content Noticed Online with This One Tactic
By: Meghan Monaghan, Content Marketing Coach and Theresa Cifali, Productivity Coach, The Messy Desk Podcast
Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.