Mexican Media Brands
10 Truths About Marketing After the Pandemic
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.
Share
It’s safe to say that 2020 was a year like no other and that 2021 will certainly not revert back to the old normal. So, as marketers think about building brands during this year and beyond, what should we take away from the pandemic? What can we do to help companies grow faster? And how is marketing being redefined in the age of Covid-19? Asking and answering these questions is critical to marketing success in the months and years ahead. Here are 10 ways in which the pandemic challenged critical truths about marketing and gave us a new set of rules moving forward. Read more
RELATED CONTENT
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
5 Reasons Why Relationship Marketing is Important in Business
Business has changed since social media has arrived on the scene. Businesses have to change their focus and concentrate on building relationships with people in order to empower their brand and build lasting relationships that will result in long term profits.
-
How Best-Practice Segmentation Delivers Faster and More Profitable Growth
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.