Mexican Media Brands
Mistakes Google Doesn’t Like and How to Stop Making Them
If you publish the best, most relevant content to searchers you most likely will see your pages’ rankings improve. Here are five common reasons pages don’t rank higher — and what you can do to change that.
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Why Even a Little Data Matters (And What to Do About It)
We live in a data rich environment. Even so, many companies still struggle to transform their data into meaningful and actionable insights. Driving outcomes from your data takes turning knowledge into action. Yielding insights doesn’t take as much data as you think. Here’s a personal example of how a company could use a little data to provide a better customer experience.
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High Quality Website Images Build Trust and Authority in Your Company and Brand
Your website does more than sell your products, services and your business — it also sells people on the reasons why they should do business with you. In a new video released by Google in January 2020, John Mueller explained how image search rankings work. The first tip was to provide high quality images. But, what is meant by “high quality?” And, why did Mueller put this tip first versus how to get “found” in image search?
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Your Media Representative – Feel the Love
Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.