Mexican Media Brands
Gardner Intelligence Announces Launch of Advanced Materials Business Index
By: Michael Guckes, Chief Economist and Director of Analytics, Gardner Business Media, Inc.
The Gardner Intelligence Advanced Materials Business Index allows Gardner to track business activity by the type of equipment or materials used in facilities across the country. Gardner can track 17 materials or specialized processes.
Knowledge on Demand — Opportunities to Engage via IMTS spark
By: Monica Haley, IMTS Marketing Consultant, AMT - The Association for Manufacturing Technology
The COVID-19 pandemic changed everything, but it didn’t stop manufacturing technology. There are new products, processes, and solutions being released every day. Find the one you need — or share the one you have — all on IMTS spark. Here’s a brief testimonial from Dave Barned, Global VP and North American General Manager for Master Fluid Solutions.
Marketing Messages That Cut Through The Noise
By: Monica Haley, IMTS Marketing Consultant, AMT - The Association for Manufacturing Technology
We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.
The World’s Best Marketing CTA (And Why it Works so Well)
By: Ann Handley, MarketingProfs
This story about the best Call To Action (CTA) shows why it works so well. Good marketing requires fearlessness. Imagine the person who shoved the idea into the spotlight. That gumption to push the crazy idea, fearless neck stuck out. It’s the thrill of when a crazy idea hurls itself off a cliff and sticks the landing.
Integrate Your Unique Value Proposition into Your Content
By: Michael Brenner, CEO and Founder, Marketing Insider Group
Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. You can do it through your online content. Here’s how.
I’m A Puzzle Guy
By: Mark Albert, Editor Emeritus, Modern Machine Shop
Looking back, Mark Albert now recognizes that some of his most satisfying moments as an editor revolved around the puzzle-solving aspects of writing an article. Putting an article together was much like the process of solving a puzzle, assembling a model kit, figuring out how to make something work or fixing it if it didn’t.
The Cost of Doing Business
By: Monica Haley, IMTS Marketing Consultant, AMT - The Association for Manufacturing Technology
IMTS (International Manufacturing Technology Show) leaders take a closer a look at what it costs to gain — and retain — customers.
#customerfocus
Rewriting Landing Pages with a Pro Copywriter
By: Harry Dry, Founder, MarketingExamples.com
Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.
7 Steps and 3 Tools for a Complete SEO Analysis
By: Sales & Marketing Management Connect
No matter what industry you are in, there are competitors that are keen on overtaking your company and staying ahead. You must, therefore, keep your website SEO performance up to date. Here are some steps and tools to aid in your efforts.
Who Are You, as a Brand? Do You Know?
By: Elton Mayfield, Co-Founder, ER Marketing
Your brand must be consistent and in line with your organization’s culture, but it also has to be unique, and different from your competitors in significant ways or you won’t stand out. It still also needs to accurately represent what you build, sell, or service while fitting in with your industry in order to build an audience that identifies with and supports your brand.
#brandbuilding
Get Emotionally Smart and Meet Demands of Modern Marketing
By: Monica Haley, IMTS Marketing Consultant, AMT - The Association for Manufacturing Technology
Modern marketing involves far less whiskey guzzling and far more data and introspection. So let’s explore the emotions behind the journey and focus on steps to gain emotional intelligence and meet the demands of modern marketing.
#brandbuilding #customerfocus
Securing Career at Gardner Business Media—A Dream Come True
By: Eduardo Tovar, Editor-In-Chief, Modern Machine Shop Mexico
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
#brandbuilding