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B2B Market Research: It’s Not Just for the Big Guys Anymore
By: Mark Semmelmayer, Chief Idea Officer, Pen & Ink Marketing Communications and Michael McClellan, President, Plexus Marketing Group, Inc.
B2B marketing research isn’t just for the big guys anymore. Digital and hybrid methodologies make it faster, more effective, and more affordable. Market research is an excellent tool for establishing where you are, and clearly identifying a path forward. This blog is the first in a 3-part series, helping SMBs understand how to use research to help firms flourish.
Search Visibility: Get Your Content Noticed Online with This One Tactic
By: Meghan Monaghan, Content Marketing Coach and Theresa Cifali, Productivity Coach, The Messy Desk Podcast
Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.
Are We Gonna Give ‘Em a Show?
By: Abigail Hull, Digital Product Specialist, Gardner Business Media, Inc.
What is the difference between live theatre and webinars? Not as much as you may think. Abigail Hull, Digital Product Specialist, writes about how the two overlap.
"Made in the USA" Podcast: Show for This Moment in U.S. Manufacturing
By: Peter Zelinski, Editor-in-Chief, Modern Machine Shop
“Made in the USA,” is a six-part documentary-style podcast series that strives to uncover the hidden history of how manufacturing in the United States arrived at its current state and lays out where it can go from here.
Gardner Intelligence Announces Launch of Advanced Materials Business Index
By: Michael Guckes, Chief Economist and Director of Analytics, Gardner Business Media, Inc.
The Gardner Intelligence Advanced Materials Business Index allows Gardner to track business activity by the type of equipment or materials used in facilities across the country. Gardner can track 17 materials or specialized processes.
Knowledge on Demand — Opportunities to Engage via IMTS spark
By: Monica Haley, IMTS Marketing Consultant, AMT - The Association for Manufacturing Technology
The COVID-19 pandemic changed everything, but it didn’t stop manufacturing technology. There are new products, processes, and solutions being released every day. Find the one you need — or share the one you have — all on IMTS spark. Here’s a brief testimonial from Dave Barned, Global VP and North American General Manager for Master Fluid Solutions.
Marketing Messages That Cut Through The Noise
By: Monica Haley, IMTS Marketing Consultant, AMT - The Association for Manufacturing Technology
We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.
The World’s Best Marketing CTA (And Why it Works so Well)
By: Ann Handley, MarketingProfs
This story about the best Call To Action (CTA) shows why it works so well. Good marketing requires fearlessness. Imagine the person who shoved the idea into the spotlight. That gumption to push the crazy idea, fearless neck stuck out. It’s the thrill of when a crazy idea hurls itself off a cliff and sticks the landing.
Integrate Your Unique Value Proposition into Your Content
By: Michael Brenner, CEO and Founder, Marketing Insider Group
Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. You can do it through your online content. Here’s how.
I’m A Puzzle Guy
By: Mark Albert, Editor Emeritus, Modern Machine Shop
Looking back, Mark Albert now recognizes that some of his most satisfying moments as an editor revolved around the puzzle-solving aspects of writing an article. Putting an article together was much like the process of solving a puzzle, assembling a model kit, figuring out how to make something work or fixing it if it didn’t.
The Cost of Doing Business
By: Monica Haley, IMTS Marketing Consultant, AMT - The Association for Manufacturing Technology
IMTS (International Manufacturing Technology Show) leaders take a closer a look at what it costs to gain — and retain — customers.
#customerfocus
Rewriting Landing Pages with a Pro Copywriter
By: Harry Dry, Founder, MarketingExamples.com
Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.