Mexican Media Brands
I’m A Puzzle Guy
By: Mark Albert, Editor Emeritus, Modern Machine Shop
Looking back, Mark Albert now recognizes that some of his most satisfying moments as an editor revolved around the puzzle-solving aspects of writing an article. Putting an article together was much like the process of solving a puzzle, assembling a model kit, figuring out how to make something work or fixing it if it didn’t.
The Cost of Doing Business
By: Monica Haley, IMTS Marketing Consultant, AMT - The Association for Manufacturing Technology
IMTS (International Manufacturing Technology Show) leaders take a closer a look at what it costs to gain — and retain — customers.
#customerfocus
Rewriting Landing Pages with a Pro Copywriter
By: Harry Dry, Founder, MarketingExamples.com
Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.
7 Steps and 3 Tools for a Complete SEO Analysis
By: Sales & Marketing Management Connect
No matter what industry you are in, there are competitors that are keen on overtaking your company and staying ahead. You must, therefore, keep your website SEO performance up to date. Here are some steps and tools to aid in your efforts.
Who Are You, as a Brand? Do You Know?
By: Elton Mayfield, Co-Founder, ER Marketing
Your brand must be consistent and in line with your organization’s culture, but it also has to be unique, and different from your competitors in significant ways or you won’t stand out. It still also needs to accurately represent what you build, sell, or service while fitting in with your industry in order to build an audience that identifies with and supports your brand.
#brandbuilding
Get Emotionally Smart and Meet Demands of Modern Marketing
By: Monica Haley, IMTS Marketing Consultant, AMT - The Association for Manufacturing Technology
Modern marketing involves far less whiskey guzzling and far more data and introspection. So let’s explore the emotions behind the journey and focus on steps to gain emotional intelligence and meet the demands of modern marketing.
#brandbuilding #customerfocus
Securing Career at Gardner Business Media—A Dream Come True
By: Eduardo Tovar, Editor-In-Chief, Modern Machine Shop Mexico
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
#brandbuilding
Web Content Best Practices: Publish High-Performance Articles
By: Andy Crestodina, Co-Founder/Chief Marketing Officer of Orbit Media
There are common traits that top-performing articles share. A great piece of digital content is assembled from many little elements, words, images, tags, media and formatting. These web content best practices are broken up into three separate lists: one for SEO, one for human psychology and one for additional media.
Marketing: New World, New Rules—Trip Down Customer Lane
The Association For Manufacturing Technology and GBM – Gardner Business Media are launching IMTS spark, a completely new, totally comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on customer journey mapping.
#customerfocus
Capital Spending Survey Sees Machine Tool Buyers Seeking to Reduce Costs and Add Operational Flexibility
By: Steven Kline Jr., Chief Data Officer, Gardner Business Media
The 2021 Metalworking Capital Spending Survey from Gardner Intelligence shows overall purchasing declines but increased investment in higher-end machine tools such as turn-mill machines and five-axis machining centers.
Best Practices in Plants with In-Plant Stories
By: Richard G. Kline Sr., CEO, Gardner Business Media, Inc.
From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.
AI Can Revolutionize Your Content Marketing
By: Katherine Rundell, Script writer, UKWritings and Academized Blogger, Write My Essay
AI is taking content marketing by storm allowing you to build smarter strategies with content that’s more personalized than ever before. AI can influence everything from your graphic design to your email marketing campaigns and provide real-time reporting on your content performance. Leveraging AI is the smart move - let’s see how it’s done.
#design