Published

Tips for Better LinkedIn Leads

LinkedIn offers a number of marketing tools that you can use to drive more people to your website and generate sales leads for your team.  
#leadgeneration

Share

LinkedIn allows you to research your prospects’ interests, problems, challenges, and motivators, which can help you gage your prospects’ fit for your business or craft your sales pitches based on what you already know about them.  These and other reasons make LinkedIn a good tool for inbound lead generation and prospect research. Here’s how you can drum up your lead generation strategies on LinkedIn. Read more

RELATED CONTENT

  • 5 Reasons Why Relationship Marketing is Important in Business

    Business has changed since social media has arrived on the scene. Businesses have to change their focus and concentrate on building relationships with people in order to empower their brand and build lasting relationships that will result in long term profits.

  • How Best-Practice Segmentation Delivers Faster and More Profitable Growth

    There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.

  • 10 Truths About Marketing After the Pandemic

    The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.

Gardner Business Media - Strategic Business Solutions