Published

Creating Video Like a Pro Even If You’re Just Starting Out

A little extra efficiency in your video creation processes can add up to big marketing gains in content quality, audience engagement and video performance.  
#videomarketing

Share

Stock Photo
Concerns about budget, lack of in-house technical skills, and limited management support sit at the top of the barriers. Once you clear those operational hurdles, there’s still the matter of how to plan, position, and promote your video stories to achieve optimal marketing performance. With the right upfront preparation, attention to a few critical details, and some expert tips, a business can deliver high-quality, highly engaging video stories – no matter how much or little they invest in developing it. Here are some expert tips and shortcuts to streamline your technical processes, sharpen your creative focus, and improve the marketing results from your video content. Read more

RELATED CONTENT

  • Best Practices in Plants with In-Plant Stories

    From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.

  • 10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers

    There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing. 

  • The Art of Letting Live and Letting Go

    A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.

Gardner Business Media - Strategic Business Solutions