Published

Creating Video Like a Pro Even If You’re Just Starting Out

A little extra efficiency in your video creation processes can add up to big marketing gains in content quality, audience engagement and video performance.  
#videomarketing

Share

Stock Photo
Concerns about budget, lack of in-house technical skills, and limited management support sit at the top of the barriers. Once you clear those operational hurdles, there’s still the matter of how to plan, position, and promote your video stories to achieve optimal marketing performance. With the right upfront preparation, attention to a few critical details, and some expert tips, a business can deliver high-quality, highly engaging video stories – no matter how much or little they invest in developing it. Here are some expert tips and shortcuts to streamline your technical processes, sharpen your creative focus, and improve the marketing results from your video content. Read more

RELATED CONTENT

  • 10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers

    There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing. 

  • Securing Career at Gardner Business Media—A Dream Come True

    Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.

  • Guide to Generate Leads with Your Content Marketing

    With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.

Gardner Business Media - Strategic Business Solutions