Mexican Media Brands
Creating Video Like a Pro Even If You’re Just Starting Out
A little extra efficiency in your video creation processes can add up to big marketing gains in content quality, audience engagement and video performance.
#videomarketing
Share
RELATED CONTENT
-
I’m A Puzzle Guy
Looking back, Mark Albert now recognizes that some of his most satisfying moments as an editor revolved around the puzzle-solving aspects of writing an article. Putting an article together was much like the process of solving a puzzle, assembling a model kit, figuring out how to make something work or fixing it if it didn’t.
-
Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.
-
Post-COVID Considerations for B2B Marketers
While we begin to return to “normal” from COVID-19, there are lessons for B2B marketers to learn and actions to take to recover and grow business as a result of this experience. Change is in order in how we look at B2B marketing, and our customers, in the near term “post-COVIDian” future. Call it a commonsense approach, rooted in proven best practices, our new-found “pull together” mentality and need to adapt to change. Not a blueprint, just parts and pieces to frame thinking. Sum it up in 5 words: Consistency; Community; Integrity; Agility; Contingency.