Published

Creating Video Like a Pro Even If You’re Just Starting Out

A little extra efficiency in your video creation processes can add up to big marketing gains in content quality, audience engagement and video performance.  
#videomarketing

Share

Stock Photo
Concerns about budget, lack of in-house technical skills, and limited management support sit at the top of the barriers. Once you clear those operational hurdles, there’s still the matter of how to plan, position, and promote your video stories to achieve optimal marketing performance. With the right upfront preparation, attention to a few critical details, and some expert tips, a business can deliver high-quality, highly engaging video stories – no matter how much or little they invest in developing it. Here are some expert tips and shortcuts to streamline your technical processes, sharpen your creative focus, and improve the marketing results from your video content. Read more

RELATED CONTENT

  • 10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers

    There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing. 

  • Rewriting Landing Pages with a Pro Copywriter

    Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.

  • Embracing Career Change

    After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.

Gardner Business Media - Strategic Business Solutions