Ways to Raise Brand Awareness Through Powerful Data Insights
Learn how, where and when to advertise your brand with location targeting and social media marketing to grow your audience and stay top-of-mind with current customers.
#brandbuilding

Raise brand awareness and expand your audience reach by taking powerful insights from data and using it to inform your marketing strategy. Learn how, where and when to advertise your brand with location targeting and social media marketing to grow your audience and stay top-of-mind with current customers. Read more
RELATED CONTENT
-
Brand Insistence Vs. Brand Loyalty
While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.
-
Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.