Mexican Media Brands
How to Start a B2B Marketing Podcast
Podcasting has emerged as a powerful marketing tool. This article shares some tips to help you publish your own marketing podcast.
#videomarketing
Share
Before the pandemic, there were one million podcasts on Apple Podcasts. Now there are more than two million. The popularity of podcasts has doubled in the last 12-18 months. Don't let your brand miss out on the marketing benefits this influential medium offers. To help you publish your own marketing podcast, the author shares some tips she uses at Ginni Media. Read more
RELATED CONTENT
-
Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
-
Brand Insistence Vs. Brand Loyalty
While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.