Mexican Media Brands
Gardner Intelligence Announces Launch of Advanced Materials Business Index
The Gardner Intelligence Advanced Materials Business Index allows Gardner to track business activity by the type of equipment or materials used in facilities across the country. Gardner can track 17 materials or specialized processes.
Share
Glass fiber supply chain struggles amid pandemic, economic recovery.
The Gardner Intelligence Advanced Materials Business Index allows Gardner to track business activity by the type of equipment or materials used in facilities across the country. Gardner will be able to separately monitor business activity among Glass Fiber and Carbon Fiber fabricators and to evaluate business activity among shops using Five Axis Machines, EDMs or that utilize Grinding. Gardner can track 17 materials or specialized processes. See the advantages of these new products by reading CompositesWorld latest article on the glass fiber industry's supply chain challenges. Read more
RELATED CONTENT
-
10 Truths About Marketing After the Pandemic
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.
-
Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.