Gardner Intelligence Announces Launch of Advanced Materials Business Index
The Gardner Intelligence Advanced Materials Business Index allows Gardner to track business activity by the type of equipment or materials used in facilities across the country. Gardner can track 17 materials or specialized processes.

Glass fiber supply chain struggles amid pandemic, economic recovery.
The Gardner Intelligence Advanced Materials Business Index allows Gardner to track business activity by the type of equipment or materials used in facilities across the country. Gardner will be able to separately monitor business activity among Glass Fiber and Carbon Fiber fabricators and to evaluate business activity among shops using Five Axis Machines, EDMs or that utilize Grinding. Gardner can track 17 materials or specialized processes. See the advantages of these new products by reading CompositesWorld latest article on the glass fiber industry's supply chain challenges. Read more
RELATED CONTENT
-
5 Reasons Why Relationship Marketing is Important in Business
Business has changed since social media has arrived on the scene. Businesses have to change their focus and concentrate on building relationships with people in order to empower their brand and build lasting relationships that will result in long term profits.
-
How Best-Practice Segmentation Delivers Faster and More Profitable Growth
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.
-
10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers
There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing.