Mexican Media Brands
Integrate Your Unique Value Proposition into Your Content
Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. You can do it through your online content. Here’s how.
Share
Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. If your value proposition is doing its job correctly, it should tell website visitors almost immediately – in just a few words – why your business is the best option for them. How do you relay this seemingly complex message effectively? How do you say everything needed to win customers almost instantly? You can do it through your online content. Here’s how. Read more
RELATED CONTENT
-
4 Ways to Use Power Words to Supercharge Your Message
To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.
-
Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
-
Shifting Landscape of Technology Is a Never-Ending Education
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.