The World’s Best Marketing CTA (And Why it Works so Well)
This story about the best Call To Action (CTA) shows why it works so well. Good marketing requires fearlessness. Imagine the person who shoved the idea into the spotlight. That gumption to push the crazy idea, fearless neck stuck out. It’s the thrill of when a crazy idea hurls itself off a cliff and sticks the landing.

This is a story about the best Call To Action (CTA), and why it works so well. Good marketing requires fearlessness. You have to be willing to veer left toward the bumpy road of unknown when the rest of the world is veering to the worn-smooth right. Imagine the person who shoved the idea into the spotlight. That willingness — that gumption to push the crazy idea, fearless neck stuck out. It’s the thrill of when a crazy idea hurls itself off a cliff and sticks the landing. Read more
RELATED CONTENT
-
I’m A Puzzle Guy
Looking back, Mark Albert now recognizes that some of his most satisfying moments as an editor revolved around the puzzle-solving aspects of writing an article. Putting an article together was much like the process of solving a puzzle, assembling a model kit, figuring out how to make something work or fixing it if it didn’t.
-
Post-COVID Considerations for B2B Marketers
While we begin to return to “normal” from COVID-19, there are lessons for B2B marketers to learn and actions to take to recover and grow business as a result of this experience. Change is in order in how we look at B2B marketing, and our customers, in the near term “post-COVIDian” future. Call it a commonsense approach, rooted in proven best practices, our new-found “pull together” mentality and need to adapt to change. Not a blueprint, just parts and pieces to frame thinking. Sum it up in 5 words: Consistency; Community; Integrity; Agility; Contingency.
-
Best Practices in Plants with In-Plant Stories
From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.