The World’s Best Marketing CTA (And Why it Works so Well)
This story about the best Call To Action (CTA) shows why it works so well. Good marketing requires fearlessness. Imagine the person who shoved the idea into the spotlight. That gumption to push the crazy idea, fearless neck stuck out. It’s the thrill of when a crazy idea hurls itself off a cliff and sticks the landing.

This is a story about the best Call To Action (CTA), and why it works so well. Good marketing requires fearlessness. You have to be willing to veer left toward the bumpy road of unknown when the rest of the world is veering to the worn-smooth right. Imagine the person who shoved the idea into the spotlight. That willingness — that gumption to push the crazy idea, fearless neck stuck out. It’s the thrill of when a crazy idea hurls itself off a cliff and sticks the landing. Read more
RELATED CONTENT
-
The Art of Letting Live and Letting Go
A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.
-
Buyers Are Turning to AI for Product Research. Does Your Marketing Put Your Brand in the Right Place?
The 2025 IBI survey asked industrial buyers about AI's role in their product research. The results reveal a buyer who is cautiously engaging but a shift is happening fast and marketers should be prepared.
-
Search Visibility: Get Your Content Noticed Online with This One Tactic
Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.