Mexican Media Brands
Improve Video Retention Rates
To make the most of your video marketing, make sure your audience is watching each video in full. Improve retention rates by creating a visually engaging video with an attention-grabbing introduction, and continually review analytics to troubleshoot drop off rates.
#videomarketing
Share
Video marketing is often seen as a highly effective way to engage with your audience and grow your business. Video marketing has earned its place in many strategies. However, you won’t grow as much as you could if your videos aren’t being watched in full. To make the most of your video marketing, make sure your audience is watching each video in full. Improve retention rates by creating a visually engaging video with an attention-grabbing introduction, and continually review analytics to troubleshoot drop off rates. Read more
RELATED CONTENT
-
Buyers Are Turning to AI for Product Research. Does Your Marketing Put Your Brand in the Right Place?
The 2025 IBI survey asked industrial buyers about AI's role in their product research. The results reveal a buyer who is cautiously engaging but a shift is happening fast and marketers should be prepared.
-
10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers
There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing.
-
How Best-Practice Segmentation Delivers Faster and More Profitable Growth
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.