Published

Improve Video Retention Rates

To make the most of your video marketing, make sure your audience is watching each video in full. Improve retention rates by creating a visually engaging video with an attention-grabbing introduction, and continually review analytics to troubleshoot drop off rates.
#videomarketing

Share

Stock Photo

Video marketing is often seen as a highly effective way to engage with your audience and grow your business. Video marketing has earned its place in many strategies. However, you won’t grow as much as you could if your videos aren’t being watched in full. To make the most of your video marketing, make sure your audience is watching each video in full. Improve retention rates by creating a visually engaging video with an attention-grabbing introduction, and continually review analytics to troubleshoot drop off rates. Read more

RELATED CONTENT

  • In B2B Market Research, It’s About Quality, Not Quantity

    Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.

  • Getting Comfortable Outside of my Comfort Zone

    Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.

  • 5 Reasons Why Relationship Marketing is Important in Business

    Business has changed since social media has arrived on the scene. Businesses have to change their focus and concentrate on building relationships with people in order to empower their brand and build lasting relationships that will result in long term profits.

Gardner Business Media - Strategic Business Solutions