Mexican Media Brands
Creating The WOW Experience
Do you want a WOW experience from the brands and vendors you do business with? Of course, that’s a rhetorical question. Everyone wants it. But is it reasonable to expect that you can deliver a consistent WOW experience? It depends on your definition of WOW.
#customerfocus
Share
Here are five powerful takeaways from a conversation on Amazing Business Radio with Paula Courtney, CEO of The Verde Group, a global market research consultancy specializing in helping businesses improve customer retention and loyalty, and Shep Hyken, Chief Amazement Officer of Shepard Presentations who helps organizations create amazing customer and employee experiences. Recently, The Verde Group, together with Wharton’s Baker Retailing Center, conducted a study on the payoff of delivering WOW experiences, which prompted Shep to invite Paula to be interviewed on Amazing Business Radio to find out more about her take on WOW. Read more
RELATED CONTENT
-
10 Truths About Marketing After the Pandemic
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
5 Reasons Why Relationship Marketing is Important in Business
Business has changed since social media has arrived on the scene. Businesses have to change their focus and concentrate on building relationships with people in order to empower their brand and build lasting relationships that will result in long term profits.