Mexican Media Brands
Gardner Business Index January 2022 Closing Reading 58.4
Gardner Business Index starts new year with a near 1-point gain to close at 58.4.
#economics
Share
The Index increased nearly 1 point as a result of accelerating expansion in production, new orders, and backlog activity.
The Gardner Business Index (GBI) started the new year with a near 1-point gain to close at 58.4. The overall uptick was supported by expanding activity in new orders, production and backlog activity. After posting a 10-month low in December, the reading for supply chain performance rose 3 points, sending it back towards mid-2021 levels. Data trends in the 6-month period ending January suggest that manufacturers continue to try to do more with less. How long will it take for manufacturing to reduce backlogs which have expanded at record-setting levels for nearly a year now? Read more
RELATED CONTENT
-
5 Reasons Why Relationship Marketing is Important in Business
Business has changed since social media has arrived on the scene. Businesses have to change their focus and concentrate on building relationships with people in order to empower their brand and build lasting relationships that will result in long term profits.
-
"Made in the USA" Podcast: Show for This Moment in U.S. Manufacturing
“Made in the USA,” is a six-part documentary-style podcast series that strives to uncover the hidden history of how manufacturing in the United States arrived at its current state and lays out where it can go from here.
-
Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.