Mexican Media Brands
Gardner Business Index January 2022 Closing Reading 58.4
Gardner Business Index starts new year with a near 1-point gain to close at 58.4.
#economics
Share
The Index increased nearly 1 point as a result of accelerating expansion in production, new orders, and backlog activity.
The Gardner Business Index (GBI) started the new year with a near 1-point gain to close at 58.4. The overall uptick was supported by expanding activity in new orders, production and backlog activity. After posting a 10-month low in December, the reading for supply chain performance rose 3 points, sending it back towards mid-2021 levels. Data trends in the 6-month period ending January suggest that manufacturers continue to try to do more with less. How long will it take for manufacturing to reduce backlogs which have expanded at record-setting levels for nearly a year now? Read more
RELATED CONTENT
-
In B2B Market Research, It’s About Quality, Not Quantity
Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.
-
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.