Gardner Business Index January 2022 Closing Reading 58.4
Gardner Business Index starts new year with a near 1-point gain to close at 58.4.
#economics

The Index increased nearly 1 point as a result of accelerating expansion in production, new orders, and backlog activity.
The Gardner Business Index (GBI) started the new year with a near 1-point gain to close at 58.4. The overall uptick was supported by expanding activity in new orders, production and backlog activity. After posting a 10-month low in December, the reading for supply chain performance rose 3 points, sending it back towards mid-2021 levels. Data trends in the 6-month period ending January suggest that manufacturers continue to try to do more with less. How long will it take for manufacturing to reduce backlogs which have expanded at record-setting levels for nearly a year now? Read more
RELATED CONTENT
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.