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Are Emotions the New B2B Marketing Tool?

What is the best way to connect on a human level? Appealing on an emotional level is the most effective way to engage with your audience. Take a moment to reflect and see if you have been marketing to your audience in the right way.
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When you create content that appeals emotionally, you ensure engagement, increase readership and generate buzz for your brand. Take a moment to reflect and see if you have been marketing to your audience in the right way. Strong feelings of appreciation for your company could lead to increased conversions for web traffic or sales altogether. Read more

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Gardner Business Media - Strategic Business Solutions