Mexican Media Brands
Fix the Broken B2B Marketing Funnel by Reimagining It
Just as buyers also expect more from your sales and marketing teams and want to have continued support from salespeople after they complete their purchase, it’s in marketing’s best interest to nurture the customer experience as well.
Share
Alignment between sales and marketing is necessary in the new buyer’s journey. With sales and marketing collaborating to craft an optimal experience for organizations as they move through the buyer’s journey to the customer journey, it will be easier to bring that organization on as a champion for your brand. It’s easy to see why buyer experiences and expectations are difficult to map onto a funnel. We have crossed a threshold in both technology and culture and find ourselves in a world that prioritizes collaboration. This new buyer’s journey offers exciting opportunities for marketers to flex their creativity and craft meaningful messaging. Read more
RELATED CONTENT
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
-
3 Major Trends in Manufacturing (And They All Begin with “A”)
Peter Zelinski, Editor-in-Chief of Additive Manufacturing and Modern Machine Shop, sees 3 big, major, long-term trends that continue to reshape manufacturing.
-
How Best-Practice Segmentation Delivers Faster and More Profitable Growth
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.