Mexican Media Brands
Fix the Broken B2B Marketing Funnel by Reimagining It
Just as buyers also expect more from your sales and marketing teams and want to have continued support from salespeople after they complete their purchase, it’s in marketing’s best interest to nurture the customer experience as well.
Share
Alignment between sales and marketing is necessary in the new buyer’s journey. With sales and marketing collaborating to craft an optimal experience for organizations as they move through the buyer’s journey to the customer journey, it will be easier to bring that organization on as a champion for your brand. It’s easy to see why buyer experiences and expectations are difficult to map onto a funnel. We have crossed a threshold in both technology and culture and find ourselves in a world that prioritizes collaboration. This new buyer’s journey offers exciting opportunities for marketers to flex their creativity and craft meaningful messaging. Read more
RELATED CONTENT
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.
-
10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers
There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing.
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.