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The New Product Launch Think List
Going to market with a new product can be a long and stressful process for marketers. By using this checklist from Eric Mower + Associates, you’ll ensure you’ve thought of everything, from strategy to what could potentially go wrong, before launching.
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How do you launch a product or service effectively? There are many “cookie cutter” or standard approaches that could be effective. But does one size fit all? All the time? Here is a simple list of things to think about before conventional wisdom creeps in. Answering all the questions, even just considering all these points, will help build your launch plan outside a vacuum and inside the real world. Read more
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