Mexican Media Brands
The New Product Launch Think List
Going to market with a new product can be a long and stressful process for marketers. By using this checklist from Eric Mower + Associates, you’ll ensure you’ve thought of everything, from strategy to what could potentially go wrong, before launching.
Share
How do you launch a product or service effectively? There are many “cookie cutter” or standard approaches that could be effective. But does one size fit all? All the time? Here is a simple list of things to think about before conventional wisdom creeps in. Answering all the questions, even just considering all these points, will help build your launch plan outside a vacuum and inside the real world. Read more
RELATED CONTENT
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
Adopted into Manufacturing
Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.
-
"Made in the USA" Podcast: Show for This Moment in U.S. Manufacturing
“Made in the USA,” is a six-part documentary-style podcast series that strives to uncover the hidden history of how manufacturing in the United States arrived at its current state and lays out where it can go from here.