Mexican Media Brands
8 Benefits of Using Infographics in Your Content Strategy
Infographics aren’t dead, they’ve just been misunderstood and misused for some time. Bottom line: they’re still a fantastic format when used for the right purpose and can bring fantastic benefits as part of a wider content marketing strategy.
Share
Infographics aren’t dead. They’ve just had a change of purpose. Bottom line: they’re still a fantastic format when used for the right purpose and can bring fantastic benefits as part of a wider content marketing strategy. Here are eight benefits to using infographics. Read more
RELATED CONTENT
-
Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
-
Post-COVID Considerations for B2B Marketers
While we begin to return to “normal” from COVID-19, there are lessons for B2B marketers to learn and actions to take to recover and grow business as a result of this experience. Change is in order in how we look at B2B marketing, and our customers, in the near term “post-COVIDian” future. Call it a commonsense approach, rooted in proven best practices, our new-found “pull together” mentality and need to adapt to change. Not a blueprint, just parts and pieces to frame thinking. Sum it up in 5 words: Consistency; Community; Integrity; Agility; Contingency.
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.