Mexican Media Brands
What You Need to Know About Native Advertising
Your target customers are elusive. They’re online all day and consume a lot of media, but how do you reach them with your media and your message? Native advertising can be a solution.
Share
“Your audience doesn’t respond to traditional advertising in the way they used to do. But they respond to great stories,” says Jesper Laursen, CEO of the Native Advertising Institute. So what is another way to reach them with your media and your message? Native advertising can be a solution. Read more
RELATED CONTENT
-
Best Practices in Plants with In-Plant Stories
From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.
-
Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
-
I’m A Puzzle Guy
Looking back, Mark Albert now recognizes that some of his most satisfying moments as an editor revolved around the puzzle-solving aspects of writing an article. Putting an article together was much like the process of solving a puzzle, assembling a model kit, figuring out how to make something work or fixing it if it didn’t.