5 Ways to Improve Your Brand’s Storytelling

Which native ad format best suits your needs? Here’s a handy guide to the five most common types of native ads being used today.

Trade Publications Deliver Double ROI Punch: Advertising and Technical Know-How

When Dianna Huff first wrote about Gardner’s survey data, she took the tilt toward print with a grain of salt because Gardner is in the business of producing print. Since writing that post, she’s visited a number of small manufacturers where she sees that trade publications are seemingly thriving. To see if her assumptions were correct, she spoke with Rick Kline, Sr. CEO of Gardner Business Media.
Veteran Marketers Know How Print Plays in Their Plans. Do You?

There’s more than enough research showing print engenders higher recall and a satisfying social effect with readers.
Everything You Wanted to Know About Industrial Marketing Today but Were Afraid to Ask

A game plan for new realities in industrial marketing. Trends becomes a tide. Younger buyers will soon call the shots. Be ready!