5 Ways to Improve Your Brand’s Storytelling

Which native ad format best suits your needs? Here’s a handy guide to the five most common types of native ads being used today.

Using Print Ads to Drive Traffic Online

The numbers show that print advertising is still one of the most effective ways to drive traffic to your website. A well-integrated marketing plan that includes print advertising is one of the best ways to ensure you will get plenty of visitors each month to your business website.
How Much Should You Spend on Marketing During a Recession?

It pays to maintain — and in some cases increase — marketing expenditures during an economic downturn. As Peter Fader of the Wharton School said, “As companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to make strong inroads.”
The Fisherman Approach to Print Advertising

Hook-less ads are a waste of money. Trade magazines with lots of information-hungry readers represent oceans of possibilities. You just need to know which bait to use. Here are some ideas to stop readers and reel them in.