5 Ways to Improve Your Brand’s Storytelling

Which native ad format best suits your needs? Here’s a handy guide to the five most common types of native ads being used today.

Trade Publications Deliver Double ROI Punch: Advertising and Technical Know-How

When Dianna Huff first wrote about Gardner’s survey data, she took the tilt toward print with a grain of salt because Gardner is in the business of producing print. Since writing that post, she’s visited a number of small manufacturers where she sees that trade publications are seemingly thriving. To see if her assumptions were correct, she spoke with Rick Kline, Sr. CEO of Gardner Business Media.
Using Print Ads to Drive Traffic Online

The numbers show that print advertising is still one of the most effective ways to drive traffic to your website. A well-integrated marketing plan that includes print advertising is one of the best ways to ensure you will get plenty of visitors each month to your business website.
5 Tips for Making Print Advertising More Measurable

Print advertising can still be extremely valuable, especially in the manufacturing sector. Learn how to integrate your print advertising in trade publications with your digital campaigns to make them more measurable and improve your ROI.