5 Ways to Improve Your Brand’s Storytelling

Which native ad format best suits your needs? Here’s a handy guide to the five most common types of native ads being used today.

26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact

Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
Buying B2B Print and Digital Advertising. A Common-Sense Primer.

Buying B2B advertising may not be your full-time job, so here are tips to help do it better.
Your Media Representative – Feel the Love

Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.