5 Ways to Improve Your Brand’s Storytelling

Which native ad format best suits your needs? Here’s a handy guide to the five most common types of native ads being used today.

Why Print Matters

Print advertising is still alive and working. Printed media is staying afloat despite negative predictions and skepticism around it. Even more, in some industries, it remains the number one marketing platform. Print still bears a trust-value and quality that keeps it at the forefront.
Veteran Marketers Know How Print Plays in Their Plans. Do You?

There’s more than enough research showing print engenders higher recall and a satisfying social effect with readers.
Trade Publications Deliver Double ROI Punch: Advertising and Technical Know-How

When Dianna Huff first wrote about Gardner’s survey data, she took the tilt toward print with a grain of salt because Gardner is in the business of producing print. Since writing that post, she’s visited a number of small manufacturers where she sees that trade publications are seemingly thriving. To see if her assumptions were correct, she spoke with Rick Kline, Sr. CEO of Gardner Business Media.