Mexican Media Brands
HR and Marketing Bring Brand Promises to Life
By: Michelle M. Smith, CPIM, CRP, International Speaker, Author and Strategist
Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise, but when it comes to delivering on those promises, its people from all around the organization who have to do the work of successfully bringing the brand promise to life. And that’s why HR has a significant role to play in the process. Recognize and leverage the critical role employees play in enhancing and delivering the brand promise.
#brandbuilding #workforcedevelopment
Shifting Landscape of Technology Is a Never-Ending Education
By: Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.
#brandbuilding #workforcedevelopment
December Gardner Business Index Shows Improved Business for Larger Firms
By: Michael Guckes, Chief Economist & Director of Analytics, Gardner Intelligence
While the Gardner Business Index ended 2019 with a year low reading of 47.8, certain sectors of the manufacturing industry continue to impress; one must simply know where to look. Gardner Intelligence’s review of the underlying data for the month observed that the Index – calculated as an average of its components – was lifted by expanding activity in supplier deliveries and modestly contracting activity in new orders, employment and exports. The Index was pulled lower by production and backlog readings which reported quickening contraction. Among the over 20 end markets tracked by Gardner, five stood out during 2019.
#economics
Unusual Marketing Megatrends That Will Impact Your Business
By: Mark Schaefer, Keynote speaker, executive branding coach, marketing strategist, podcaster, author
It’s become a sort of tradition on The Marketing Companion to spend a little time on marketing megatrends and Mark and Brooke Sellas cover some provocative ideas on the show. Here are a few of the big ideas they talk about in this episode.
#customerfocus
AI for Marketing: What Comes Next
By: Paul Talbot, Marketing Strategist/Contributor, CMO Network
Marketers who look for artificial intelligence to provide fresh insights don’t always get what they want. Paul Talbot, Contributor, CMO Network, recently asked R. J. Talyor, Founder and CEO of Pattern89, an AI firm that helps marketers predict their campaigns’ performance, for his thoughts.
#brandbuilding
Your Media Representative – Feel the Love
By: Lynn Gorman, Founder, Gorman Communications LLC
Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.
Online Writing: 25 To-Dos and Not To-Dos
By: Ron Lieback, Founder/CEO, ContentMender
SEO is essential to writing, which presents a frustrating situation for modern writers who are not trained in SEO. Not just blog or article writers, but also PR, ad, social media, and product writers. The following list is a hybrid of thoughts that are what is most important from both a creative and SEO perspective to improve the quality of your online writing for today’s world. The tips include thoughts on craft, on-page SEO, physical and mental training/practices, and managing time, among others.
#copywriting
Gardner Business Intelligence 2020 Capital Spending Reports – The Insight Your Business Needs
By: Justin Combs, Marketing Manager
Gardner Business Intelligence's Capital Spending Survey is an annual survey that collects statistics regarding budgeted spending on machine tools, testing equipment, software and more that are then projected across the metalworking industry based on plant size. This year the suite of Capital Spending Reports has been expanded to include more focused information on exactly what you need to know. These reports collect critical information on spending by machine type, industry, geography and plant size.
November Gardner Business Index (GBI) Accelerates Contraction
By: Michael Guckes, Chief Economist & Director of Analytics, Gardner Intelligence
The Gardner Business Index (GBI): November marks only the second time in 2019 that shops with more than 250 employees have reported an overall contraction in business activity. Prior to the July 2019 reading which fell just below 50, the last time that large firms reported contracting conditions was during the third quarter of 2016.
#economics
Analyze 6 Elements to Land Better Conversion Rates
By: Chris Dayley, Owner, SmartCRO
It’s impossible to predict what is going to work best on an email, landing page, or website. Thus, the need for A/B testing.” This presentation covers each of six areas in detail to test in every email and landing page.
4-Step Marketing Budget Process That Will Let You Win
By: Juli Durante, Director of Inbound at Impulse Creative
The marketing budget. You have it in hand, you look at it, and you think one of a few things. If you’re lucky, you might be saying, “WOW! I have so much extra budget this year – what can I do with it?” If you’re not, you might be saying “HOW can I deliver results like this year’s if I don’t have as much money to spend?” Either way, you’re looking at a challenge: how can you make sure you split up that marketing budget so that you – and your company – win in 2020? Here’s how to set up a successful marketing budget.
Ready Your Manufacturing Marketing Strategy for Recessions
By: Paul McCabe, The McCabe Group
Advertising in a recession is a smart business move to grow your business, now and for the future. Develop a recession marketing strategy now, not when the market drops or a recession is announced. The strategic steps needed to help you survive and thrive during a recession are time tested and have held up through multiple past recessions.