Published

Essential Questions to Guide Your B2B Influencer Marketing Strategy

This content digs into five essential questions that many B2B marketers are asking themselves about influencer marketing — everything from what it actually is (very important) to how to gain leadership buy-in and show value.

Share

Are you interested in the concept of influencer marketing and want to identify if it’s a fit for your B2B brand? Are you dabbling in influencer marketing and looking for ways to formalize your strategy? Here’s a discussion that digs into five essential questions that many B2B marketers are asking themselves about influencer marketing — everything from what it actually is (very important) to how to gain leadership buy-in and show value. Read more

RELATED CONTENT

  • The Art of Letting Live and Letting Go

    A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.

  • The Not-So-Simple Act of Storytelling

    The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.

  • Best Practices in Plants with In-Plant Stories

    From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.

Gardner Business Media - Strategic Business Solutions