Mexican Media Brands
Essential Questions to Guide Your B2B Influencer Marketing Strategy
This content digs into five essential questions that many B2B marketers are asking themselves about influencer marketing — everything from what it actually is (very important) to how to gain leadership buy-in and show value.
Share
RELATED CONTENT
-
Post-COVID Considerations for B2B Marketers
While we begin to return to “normal” from COVID-19, there are lessons for B2B marketers to learn and actions to take to recover and grow business as a result of this experience. Change is in order in how we look at B2B marketing, and our customers, in the near term “post-COVIDian” future. Call it a commonsense approach, rooted in proven best practices, our new-found “pull together” mentality and need to adapt to change. Not a blueprint, just parts and pieces to frame thinking. Sum it up in 5 words: Consistency; Community; Integrity; Agility; Contingency.
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
-
Guide to Generate Leads with Your Content Marketing
With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.