Published

Tips to Increase Your Email Open Rates – Based on Data

Improving email open rates is an on-going exercise. Use benchmark data and best practices to leverage what’s working so more eyes see your message. New data is available from the 2019 Campaign Monitor Ultimate Email Marketing Benchmarks report. Let’s explore the data.

Share

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them. Here’s some new data from the 2019 Campaign Monitor Ultimate Email Marketing Benchmarks report. The report offers benchmarks by industry and day. Let’s explore the data. Read more

RELATED CONTENT

  • What Makes a Dedicated Email Work?

    We looked at over 150 dedicated emails (or “ePrints” as we refer to them at Gardner Business Media) sent across all of our brands over the last year to see what separates the high performers from the ones that get opened and forgotten. A few clear patterns emerged.

  • Create Effective Show Communication for Your Hybrid Event

    You may be considering a Hybrid Event, which involves a new digital experience for a select audience of exhibitors and attendees. Here are a few ways to enhance your communication to all your customers.

  • Create Lead Magnet Ideas That Grow Email Lists

    Lead magnets is a marketing strategy that uses barter and trade principle. Data and contact information have become crucial for building an email database. Here are a few ideas on what constitutes a productive and effective lead magnet.

Gardner Business Media - Strategic Business Solutions