Published

Tips to Increase Your Email Open Rates – Based on Data

Improving email open rates is an on-going exercise. Use benchmark data and best practices to leverage what’s working so more eyes see your message. New data is available from the 2019 Campaign Monitor Ultimate Email Marketing Benchmarks report. Let’s explore the data.

Share

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them. Here’s some new data from the 2019 Campaign Monitor Ultimate Email Marketing Benchmarks report. The report offers benchmarks by industry and day. Let’s explore the data. Read more

RELATED CONTENT

  • 5 Ways to Improve Your Email Marketing Campaign

    The enemy of email marketing is the full inbox. Information overload puts subscribers on the defensive and is a drag on open and click-through rates, often to the point where email campaign ROI goes underwater. Nevertheless, successful email marketing is possible. The 5 suggestions that follow will enable you to subdue the full inbox enemy, and improve results.

  • Tips for Writing an Effective B2B Lead Generation Email

    Email is one of the trickier content marketing channels to master. Don’t let your email get sidelined, keep them in the inbox and out of the spam folder by creating creative, personal and compelling emails.

  • How to Craft a Successful Email Marketing Strategy in 2020 [Examples + Template]

    Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. Email marketing is getting harder to do well. Here is a set of guidelines to learn what strategies you should start implementing, absolutely avoid, and keep up in 2018 and in years ahead.

Gardner Business Media - Strategic Business Solutions