Published

Your Guide to Successful Digital B2B Marketing

This whitepaper looks at strategies and tips across paid search, display, and paid social advertising that will help improve your B2B campaigns and achieve successful results.

Share

How does a business create sustainable and successful B2B marketing in a world that seems devoted to a primarily B2C model? B2B marketers need to refocus their efforts on structuring unique, creative campaigns that are aligned with the B2B sales cycle, goals and audience. This whitepaper looks at strategies and tips across paid search, display, and paid social advertising. Read more

RELATED CONTENT

  • High Quality Website Images Build Trust and Authority in Your Company and Brand

    Your website does more than sell your products, services and your business — it also sells people on the reasons why they should do business with you. In a new video released by Google in January 2020, John Mueller explained how image search rankings work. The first tip was to provide high quality images. But, what is meant by “high quality?” And, why did Mueller put this tip first versus how to get “found” in image search?

  • Life On Deadline

    EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.

  • Your Media Representative – Feel the Love

    Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.

Gardner Business Media - Strategic Business Solutions