Your Guide to Successful Digital B2B Marketing
This whitepaper looks at strategies and tips across paid search, display, and paid social advertising that will help improve your B2B campaigns and achieve successful results.
How does a business create sustainable and successful B2B marketing in a world that seems devoted to a primarily B2C model? B2B marketers need to refocus their efforts on structuring unique, creative campaigns that are aligned with the B2B sales cycle, goals and audience. This whitepaper looks at strategies and tips across paid search, display, and paid social advertising. Read more
RELATED CONTENT
-
Your Media Representative – Feel the Love
Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.
-
5 Tips for Making Print Advertising More Measurable
Print advertising can still be extremely valuable, especially in the manufacturing sector. Learn how to integrate your print advertising in trade publications with your digital campaigns to make them more measurable and improve your ROI.
-
Search Visibility: Get Your Content Noticed Online with This One Tactic
Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.