Mexican Media Brands
Mistakes to Avoid When Crafting a Marketing Plan
Building a solid marketing plan takes time and hard work, but it's necessary. But even with a plan, there are a number of things that can be overlooked as a team puts together a project. To help isolate some of the missteps to watch out for, members of Forbes Agency Council talk about some issues that can arise and discuss how to best deal with those situations.
Share
Building a solid marketing plan takes time and hard work, but it's necessary: Without a good idea of where you want to go — and how you want to get there — a company can waste a lot of time and resources trying a dozen different directions before hitting on the right path forward. But even with a plan, there are a number of things that can be overlooked as a team puts together a project, especially when they're first starting out. To help isolate some of the missteps to watch out for as you get started, members of Forbes Agency Council talk about some of the more common issues that can arise with business plans, as well as discuss how to best deal with those situations. Here's what they said. Read more
RELATED CONTENT
-
In B2B Market Research, It’s About Quality, Not Quantity
Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.
-
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
-
3 Major Trends in Manufacturing (And They All Begin with “A”)
Peter Zelinski, Editor-in-Chief of Additive Manufacturing and Modern Machine Shop, sees 3 big, major, long-term trends that continue to reshape manufacturing.