Mexican Media Brands
WORKFORCEDEVELOPMENT
HR and Marketing Bring Brand Promises to Life
Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise, but when it comes to delivering on those promises, its people from all around the organization who have to do the work of successfully bringing the brand promise to life. And that’s why HR has a significant role to play in the process. Recognize and leverage the critical role employees play in enhancing and delivering the brand promise.
on Mercedes (twice), the end of the BMW i3, quality at Ford, three pickups, pricing. . .and even more (whew!)
A big Mercedes investment. . .the end of i3 production by BMW. . .COVID and quality at Ford. . .a pickup from VW. . .a pickup from GMC. . .a pickup from Geely (only the middle one available in the U.S.). . .pricing and supply. . .Camry Hybrid review. . .a Mazda diesel in the U.K.
on Plenty of Things about Volkswagen & Other Topics, Too
On VW’s Project Trinity, transformation of product development and the interior of the ID.Buzz; new buses of interest; carbon fiber for wheels and accessories (non-automotive); and Aston Martin’s EV battery
On a Baby Bugatti EV, a Hybrid Boat and the Future of Works
On the diminutive electric Bugatti you didn’t know you wanted; interesting predictions about apps, electrification and data; a Scandinavian hybrid tourist boat development; the VW Arteon sedan; and employment considerations in car plants as a result of electrification
Modern Apprenticeships for Automotive Technicians
Apprenticeship programs have proven benefits of developing in-house talent, closing the skills gap, and increasing profitability
Report: Ford to Cut 1,000 Salaried Jobs in U.S.
Latest step in 3-year restructuring effort as the carmaker is expected to post its first full-year loss in more than a decade.
Tesla Employee Helps Thwart Cyber Attack on Nevada Gigafactory
Good guy saves EV maker $400 million in ransomware payments
Shifting Landscape of Technology Is a Never-Ending Education
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.
CAR MBS: Manufacturing Ops Need Better Tech, Experts Say
Equipment needs updating—as do the personnel in the industry
What’s Next. A Year of Change in Automotive.
2020 is a year like no other. Unpredictable change in the automotive industry and a new direction for AutoBeat Magazine.
3 Things with Danny Shapiro, Cheryl Thompson, and Stephanie Brinley
Three people. Three topics. Infinite insights.
Square One: Bringing STEM to K-12 Students
Encouraging students to become tomorrow’s mobility technologists
Formula SAE: Racing to Education
Although they’re no longer able to prove out the performance of the vehicles they’ve designed, engineered and produced at places like Michigan International Speedway, Formula SAE students are still in the thick of competition
Honda to Make Ventilator Compressors in Ohio
More good works in the fight against the coronavirus
Six Business Skills Every B2B Marketer Must Master
What companies are looking for is more of a business person who happens to be trained in marketing. Company executives want marketers coming through their door who are freely willing to get out of marketing and get a bigger perspective about what drives their business. They want marketers to know the business that they’re in. Here’s six skills that marketers need to tune into.
Denso: We Want Creative Thinkers
Looking for a “strategic mindset” in software engineers and others
Ford Techs Get Virtual Reality Training on Mustang Mach-E
Using high-tech gaming systems to speed maintenance and repair training
China and U.S. Manufacturing Job Losses
The EPI finds there have been millions of people put out of work in the U.S. due to competition with China—most in manufacturing
8 Rules for Getting Things Done Through People
Effective management is a timeless skill—as demonstrated by this treasure of an article from the AutoBeat Group archive. Although the tools of the trade have changed and proliferated, the basics remain the same. Here are 8 old school (and just darn practical) rules for being an excellent manager.
UPDATE: UAW, GM Reach Tentative Labor Deal
General Motors Co. and the United Auto Workers union have reached a possible deal on a new four-year labor contract covering some 48,000 of the union’s hourly workers in the U.S.
Labor’s Take on USMCA: Not Ready for Approval
The head of the AFL-CIO labor union claims that any attempt to ratify the U.S.-Mexico-Canada Agreement next month will fail.
Why HR Is the New Marketing
If you’re in marketing, it’s time to start thinking about your colleagues in HR as your new best friend. And if you’re in HR, it’s time to think about how marketing can help you acquire and retain the best talent — while making the leadership team happy as well. Is HR the new marketing?
Ghosn Whistleblower Gets New Job at Nissan
Nissan Motor Co. has reassigned Hari Nada, a lawyer and senior vice president who last year called attention to alleged misconduct by then-Chairman Carlos Ghosn.
Toyota C-HR Crossover Gets Mid-Cycle Update
Toyota Motor Corp. is giving its C-HR compact crossover a mid-cycle makeover for the 2020-model year, including revised styling and added features.
Judge: Tesla Violated Federal Labor Laws
Last year Tesla Inc. repeatedly violated federal labor law, according to a National Labor Relations Board administrative law judge in California.
BMW Names New HR, Production Chiefs
BMW AG says Milan Nedeljkovic and Ilka Horstmeier have joined the company’s management board to oversee manufacturing and human resources, respectively, confirming a report from last week.
Conti To Cut 20,000 Jobs, Close 2 U.S. Plants
Continental AG is launching a 10-year restructuring plan that will eliminate as many as 20,000 employees and shutter two factories in the U.S.
Report: BMW Could Cut 6,000 Jobs in Germany
BMW AG plans to shed as many as 6,000 workers in Germany by 2022, according to Manager Magazin, which cites no sources.