AI for Marketing: What Comes Next
Marketers who look for artificial intelligence to provide fresh insights don’t always get what they want. Paul Talbot, Contributor, CMO Network, recently asked R. J. Talyor, Founder and CEO of Pattern89, an AI firm that helps marketers predict their campaigns’ performance, for his thoughts.
#brandbuilding

RELATED CONTENT
-
Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
The QSP Trap and How Manufacturers Can Achieve Effective Brand Differentiation
Is your brand victim to the most common brand positioning trap that captures manufacturers? Find out and learn how to achieve effective brand differentiation in the process.
-
Improve Your Facebook Group Engagement
In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.