Published

AI for Marketing: What Comes Next

Marketers who look for artificial intelligence to provide fresh insights don’t always get what they want. Paul Talbot, Contributor, CMO Network, recently asked R. J. Talyor, Founder and CEO of Pattern89, an AI firm that helps marketers predict their campaigns’ performance, for his thoughts.
#brandbuilding

Share

stock photo
Marketers who look for artificial intelligence to provide fresh insights don’t always get what they want. Insights are not always easy to categorize, let alone evaluate and implement. The result: patterns that may be intriguing but unprofitable to pursue. A quickly growing collection of ambiguities, gray areas, and information that demands deeper levels of analysis. Paul Talbot, Contributor, CMO Network, recently asked R. J. Talyor, Founder and CEO of Pattern89, an AI firm that helps marketers predict their campaigns’ performance, for his thoughts. Read more

RELATED CONTENT

  • Measuring Customer Loyalty Regarding Brand and Insistence

    An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.

  • The QSP Trap and How Manufacturers Can Achieve Effective Brand Differentiation

    Is your brand victim to the most common brand positioning trap that captures manufacturers? Find out and learn how to achieve effective brand differentiation in the process.

  • Improve Your Facebook Group Engagement

    In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.

Gardner Business Media - Strategic Business Solutions