Mexican Media Brands
HR and Marketing Bring Brand Promises to Life
Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise, but when it comes to delivering on those promises, its people from all around the organization who have to do the work of successfully bringing the brand promise to life. And that’s why HR has a significant role to play in the process. Recognize and leverage the critical role employees play in enhancing and delivering the brand promise.
#brandbuilding #workforcedevelopment
Share
Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise, but when it comes to delivering on those promises, its people from all around the organization who have to do the meticulous work of successfully bringing the brand promise to life. In fact, employees need to do many things (often behind the scenes) that are ‘on brand’ across dozens of customer touch points. Ultimately, it’s the organizational culture – ‘the way things are done around here’ – that becomes the true brand differentiator. And that’s precisely why HR has a significant role to play in the process. It’s time to recognize and leverage the critical role employees play in enhancing and delivering the brand promise. Read more
RELATED CONTENT
-
Gardner Business Media Survey Helps Manufacturing Marketers Better Reach Buyers with New Data and Insights on Industrial Buying
The Gardner Business Media Industrial Buying Influence (IBI) 2020 examines behaviors and influencers impacting the industrial manufacturing technology purchase process. The series offers a comprehensive analysis of how media and marketing impact the industrial buying cycle in discrete parts manufacturing. Specifically, the pace and the process by which buying teams evaluate, research and decide on purchases; and, the media types and messaging strategies that inform each stage of that purchase process. Results include observations and raw data investigating primary trends in B2B industrial marketing and media usage.
-
Embracing Career Change
After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.
-
Best Social Media for B2B? What’s the Answer?
Social media and content marketing are rip currents in the B2B marketing ocean right now. But, is social media important to B2B and, if so, what are the best vehicles?