Analyze 6 Elements to Land Better Conversion Rates
It’s impossible to predict what is going to work best on an email, landing page, or website. Thus, the need for A/B testing.” This presentation covers each of six areas in detail to test in every email and landing page.

Chris Dayley, owner of SmartCRO, says, “I’ve run over 1,000 A/B tests. And one thing that has become glaringly obvious to me is that it’s impossible to predict what is going to work best on an email, landing page, or website. Thus, the need for A/B testing.” He offers six things to test in every email and landing page: value proposition, call to action, content, diversions, anxiety, and responsiveness. This presentation covers each of those six areas in detail. Read more
RELATED CONTENT
-
Marketing Messages That Cut Through The Noise
We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.
-
High Quality Website Images Build Trust and Authority in Your Company and Brand
Your website does more than sell your products, services and your business — it also sells people on the reasons why they should do business with you. In a new video released by Google in January 2020, John Mueller explained how image search rankings work. The first tip was to provide high quality images. But, what is meant by “high quality?” And, why did Mueller put this tip first versus how to get “found” in image search?
-
12 of the Best ‘Contact Us’ Page Examples You’ll Want to Copy
Your 'Contact Us' page is one of the top four most important pages on your website. It's typically one of the most visited site pages. Here are 12 examples of some of the best 'Contact Us' pages. Think about how you can incorporate some of these ideas into your own contact page design.