Mexican Media Brands
Analyze 6 Elements to Land Better Conversion Rates
It’s impossible to predict what is going to work best on an email, landing page, or website. Thus, the need for A/B testing.” This presentation covers each of six areas in detail to test in every email and landing page.
Share
Chris Dayley, owner of SmartCRO, says, “I’ve run over 1,000 A/B tests. And one thing that has become glaringly obvious to me is that it’s impossible to predict what is going to work best on an email, landing page, or website. Thus, the need for A/B testing.” He offers six things to test in every email and landing page: value proposition, call to action, content, diversions, anxiety, and responsiveness. This presentation covers each of those six areas in detail. Read more
RELATED CONTENT
-
Mistakes Google Doesn’t Like and How to Stop Making Them
If you publish the best, most relevant content to searchers you most likely will see your pages’ rankings improve. Here are five common reasons pages don’t rank higher — and what you can do to change that.
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
-
Marketing: New World, New Rules — Think Fast
No matter what approach you use to evaluate your marketing, you have to be willing to act. If something is working, keep going. Things that sort of work may benefit from tweaking and further testing. If something fails out of the gate, abandon it — fast. It’s time for a new marketing scheme—one that is digital, agile and tested. We’ll focus on digital marketing and failing fast. Innovate, experiment, reevaluate, and repeat with these easy steps.