Mexican Media Brands
Six Business Skills Every B2B Marketer Must Master
What companies are looking for is more of a business person who happens to be trained in marketing. Company executives want marketers coming through their door who are freely willing to get out of marketing and get a bigger perspective about what drives their business. They want marketers to know the business that they’re in. Here’s six skills that marketers need to tune into.
#customerfocus #workforcedevelopment
Share
What companies are looking for is more of a business person who happens to be trained in marketing. Company executives want marketers coming through their door who are freely willing to get out of marketing and get a bigger perspective about what drives their business. They want marketers to know the business that they’re in. Here are six skills that marketers need to tune into. Read
RELATED CONTENT
-
Worth the Wait
Jan Schafer, Director of Market Research, Gardner Intelligence, Gardner Business Media, says it wasn’t’ the subject matter that transferred to Gardner from her 30 years of market research in consumer goods, it was the objectives, solutions, and skills that were just as relevant.
-
What is Marketing … Really?
Ask 100 managers and marketing practitioners to define marketing and you’ll get 150 different answers. The role of marketing is to drive the understanding of what is valuable. This creates a useful, actionable definition for marketing; Aligning the capabilities of your company with the current and future needs of your customers.
-
Marketing for Manufacturers: Let Your Customers Be Your Marketers
Traditional marketing remains fundamental, but building a personality around its product, telling a story and considering the person behind the machine has helped this company gain a more vibrant and open reputation.