Published

Six Business Skills Every B2B Marketer Must Master

What companies are looking for is more of a business person who happens to be trained in marketing. Company executives want marketers coming through their door who are freely willing to get out of marketing and get a bigger perspective about what drives their business. They want marketers to know the business that they’re in. Here’s six skills that marketers need to tune into.
#customerfocus #workforcedevelopment

Share

What companies are looking for is more of a business person who happens to be trained in marketing. Company executives want marketers coming through their door who are freely willing to get out of marketing and get a bigger perspective about what drives their business. They want marketers to know the business that they’re in. Here are six skills that marketers need to tune into. Read

RELATED CONTENT

  • 49 Years at Plastics Technology, and How I Lived to Tell About It

    I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.

  • The Cost of Doing Business

    IMTS (International Manufacturing Technology Show) leaders take a closer a look at what it costs to gain — and retain — customers.

  • Customer Obsession? Really?

    Is customer obsession the right way to differentiate your brand and build preference and loyalty? This B2B marketing expert says there is a better way and shows how managing four factors can lead to marketing nirvana.

Gardner Business Media - Strategic Business Solutions