Published

Six Business Skills Every B2B Marketer Must Master

What companies are looking for is more of a business person who happens to be trained in marketing. Company executives want marketers coming through their door who are freely willing to get out of marketing and get a bigger perspective about what drives their business. They want marketers to know the business that they’re in. Here’s six skills that marketers need to tune into.
#customerfocus #workforcedevelopment

Share

What companies are looking for is more of a business person who happens to be trained in marketing. Company executives want marketers coming through their door who are freely willing to get out of marketing and get a bigger perspective about what drives their business. They want marketers to know the business that they’re in. Here are six skills that marketers need to tune into. Read

RELATED CONTENT

  • Customer Obsession? Really?

    Is customer obsession the right way to differentiate your brand and build preference and loyalty? This B2B marketing expert says there is a better way and shows how managing four factors can lead to marketing nirvana.

  • Key Takeaways from CMI’s 2022 B2B Content Marketing Research

    The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Here are the major takeaways.

  • Are Emotions the New B2B Marketing Tool?

    What is the best way to connect on a human level? Appealing on an emotional level is the most effective way to engage with your audience. Take a moment to reflect and see if you have been marketing to your audience in the right way.

Gardner Business Media - Strategic Business Solutions