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Convincing the C-Suite of Long-Term Marketing Plans
As a marketing professional, how do you convince the decision makers (who don’t necessarily understand your process) that a two-month-long campaign is worth the upfront investment? Here are a few ideas to make your job just a bit easier.
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Working in the marketing department is a double edged sword. When things go well, you get the credit. When things go bad, your budget is the first one to get cut. It can also be difficult to convince decision makers from other departments about the validity of a long term marketing idea. People outside of the marketing department often do not realize how long some marketing campaigns take to fully flourish – days, weeks, months. No, they all want to see results quickly. Take these best practices to heart to convince the C-suite of long-term marketing plans. Do not slack on this process even if you have a few successes under your belt. You can bet that executives always want to be explained to from a results oriented perspective, included in every process and spoken to in their lingo. Read more
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