Published

Smarter Machines, Smarter Marketing: The Promise of AI

How will AI (artificial intelligence) change marketing? At the first-ever Marketing Artificial Intelligence Conference (MAICON), thought leaders showed marketers what’s coming.

Share

Stock Photo Image
How will AI (artificial intelligence) change marketing? At the first-ever Marketing Artificial Intelligence Conference (MAICON), thought leaders showed marketers what’s coming. Most marketers don’t know what AI is or how to use it. AI is all about smarter machines enabling humans to do smarter marketing. Pioneers who bring AI into marketing usually hit a wall of skepticism. Here’s an overview of the state of the art in marketing with AI. The field is moving fast, so we’ll update you going forward.
Read more

RELATED CONTENT

  • In B2B Market Research, It’s About Quality, Not Quantity

    Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.

  • Measuring Customer Loyalty Regarding Brand and Insistence

    An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.

  • Brand vs. Product Advertising. What’s the Fuss?

    Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.

Gardner Business Media - Strategic Business Solutions