Research
8/23/2019

Smarter Machines, Smarter Marketing: The Promise of AI

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How will AI (artificial intelligence) change marketing? At the first-ever Marketing Artificial Intelligence Conference (MAICON), thought leaders showed marketers what’s coming. Most marketers don’t know what AI is or how to use it. AI is all about smarter machines enabling humans to do smarter marketing. Pioneers who bring AI into marketing usually hit a wall of skepticism. Here’s an overview of the state of the art in marketing with AI. The field is moving fast, so we’ll update you going forward.
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