Published

Marketing Potential with Insights from Industry Experts

This ebook is for industrial marketers, built by industrial marketers. Fourteen experts from manufacturers and marketing companies throughout the industrial sphere share their advice. Inside, you will find practical, industry-specific advice from experts in the field. These nuggets are meant to help steer your marketing strategy toward success.

Share

eBook 18 Tips From Real Industrial Marketers
The ebook, 18 Tips from Real Industrial Marketers, challenges you to think differently. This book is for industrial marketers, built by industrial marketers. Fourteen experts from manufacturers and marketing companies throughout the industrial sphere share their #1 piece of advice for 2020. Inside, you will find practical, industry-specific advice from experts in the field. These nuggets are meant to help steer your marketing strategy toward success. We hope that you will be inspired to break this pattern of thinking and create your best marketing content to date. When marketers in the industrial space come together, everybody can grow together. Read more

RELATED CONTENT

  • How Best-Practice Segmentation Delivers Faster and More Profitable Growth

    There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.

  • How to Write a B2B Marketing Email That Works

    B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.

  • Adopted into Manufacturing

    Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.

Gardner Business Media - Strategic Business Solutions