Mexican Media Brands
Content Marketing Metrics: 7 Simple Clues That Your Strategy Is Working
While you may understand the overarching goal of content marketing, it isn’t always obvious how to track your content performance and results. Content marketing metrics can be both formal and informal, but the key is that you actually know how to measure content marketing success. Here are seven clues that may help evaluate your strategy and continually improve it.
Share
While you may understand the overarching goal of content marketing, it isn’t always obvious how to track your content performance and results. Content marketing metrics can be both formal and informal, but the key is that you actually know how to measure content marketing success. Here are seven clues that may help evaluate your strategy and continually improve it. Read more
RELATED CONTENT
-
The Not-So-Simple Act of Storytelling
The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.
-
4 Ways to Use Power Words to Supercharge Your Message
To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.
-
Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.