Mexican Media Brands
Search Has Changed -- Here’s How Your Content Needs to Evolve
We've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. But this way of thinking about content has hit a wall. Search has changed, and it's time content did too.
Setting Your Marketing Budget: A 2-Part Process
There are more than a few yardsticks that can be used in setting your marketing budget. But, the real trick to selling it to the C Suite lies in making that spending accountable.
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8 Common Landing Page Design Crimes to Avoid
With only a few seconds to grab a visitor’s attention on a landing page, even the most basic design crimes could be resulting in a poor user experience. Here is a roundup of some of the most common landing page design crimes that you should avoid if you want to see improvement.
7 Reasons Why Your Marketing is Failing and How to Fix Them
I talk to many marketing leaders who realize that just keeping all the balls in the air isn’t enough anymore. They know they have to be more effective, but they can’t pinpoint the problem. Usually it’s not a single thing that’s out of place. That would be obvious and easier to fix. Instead, it’s a combination of things that either don’t exist or don’t exist in the right balance.
How Today’s B2B Marketers Are Pushing Customer Centricity
Placing the customer at the center of your business strategy is best for companies. Creating a positive sales experience for customers can mean the difference between success and stagnation.
Three Ways to Improve Google Image Search Results for Manufacturing Websites
To give your SEO a boost, give some love and attention to your product images. Go through your website and update file names and alt tags, add captions if possible, and replace blurry or outdated images with high-quality professional images. Then, track your results. You should begin to see your images appear on the traditional SERP and in the Images search results.
Leads Aren’t Everything. Find the Metrics that Drive Your Business
This series focuses on the metrics that actually matter for marketers by discussing whether leads actually drive business. Marketers now have the opportunity to get out from under the one dimensional “how many leads” conversation, and take the driver's seat in creating strategic focal points for their businesses.
#leadgeneration
Building a B2B Brand Starts with Stories, Not Standards
Want to make the shift from a product-focused to a purpose-driven brand? Then you need to get at the stories that matter most to shape your brand, and then get them into the hands and hearts of the people who matter most. Chris Schermer discusses how to start with the experience to develop truly complete and compelling brand experiences.
#brandbuilding
Six Simple Steps for Making Landing Pages a Stronger Lead Generation Tactic
Landing pages enable marketers to direct website visitors to targeted pages and capture leads at a much higher rate. Landing pages direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one purpose: to complete the lead capture form. Here are six ways to make your landing pages land more leads.
#leadgeneration
From the Age of Reason to the Age of Feeling
Data in the absence of emotion is hollow. Why engaging customer hearts is as important as engaging their minds. Spark love for your brand by keying on the right emotions and the business benefits will follow.
Six Business Skills Every B2B Marketer Must Master
What companies are looking for is more of a business person who happens to be trained in marketing. Company executives want marketers coming through their door who are freely willing to get out of marketing and get a bigger perspective about what drives their business. They want marketers to know the business that they’re in. Here’s six skills that marketers need to tune into.
#customerfocus #workforcedevelopment
What Customers Really Want From Your Video Content (Infographic)
Video content is a necessary component of any successful marketing strategy. Your audience engages with and wants to see more videos from you. Accenture Interactive surveyed more than 1,000 consumers to learn more about how they interact with video content and how marketers can create videos that will get clicked, watched, and shared.
#videomarketing