Mexican Media Brands
5 Secrets to Great B2B Marketing Dashboards
In the not-too-distant past, B2B marketers kept measure of their impact on market share growth, revenue, leads generated, and how much content they created. Good marketers quickly escape this trap, but it’s hard. The barriers to seeing if messaging and content work with customers and salespeople rob everyone of the ability to be more effective. It’s time to retire this old school approach to marketing.
Share
In the not-too-distant past, B2B marketers kept measure of their impact on market share growth, revenue, leads generated, and how much content they created. Good marketers quickly escape this trap, but it’s hard. The barriers to seeing if messaging and content work with customers and salespeople rob everyone of the ability to be more effective. It’s time to retire this old school approach to marketing. Read more
RELATED CONTENT
-
Why Manufacturers Should Pay Attention to Web Accessibility
Accessibility doesn’t need to be thought of as a compromise that somehow reduces the aesthetic of your website. All you need to do is ensure that your design ideas are informed by accessibility standards, and you will end up with an attractive and modern website that works for the largest possible number of users.
-
Increase in Technology Also Increases Communications
The speed of technology is causing ripple effects in the global manufacturing community from production all the way to market. Technology is advancing forward exponentially. As a Group Publisher, it is my duty to push the manufacturing audience with information and knowledge that will support them in their quest to be the best manufacturers they can be, using the latest delivery tools.
-
Your Media Representative – Feel the Love
Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.