Published

4 Ways to Improve Your Content Marketing

Harvard Business Review, Harvard Business School and DocSend examined 34 million interactions between customers and content on DocSend’s platform. The result is empirical data and a good starting point for examining core aspects of any content marketing initiative.

Share

Harvard Business Review, Harvard Business School and DocSend examined 34 million interactions between customers and content on DocSend’s platform. The result is empirical data and a good starting point for examining core aspects of a content marketing initiative. If you can’t track what prospects read, when, where, and for how long, you have a blind spot in a big part of your marketing budget and are unlikely to get the ROI possible with this approach. Read more

RELATED CONTENT

  • Rewriting Landing Pages with a Pro Copywriter

    Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.

  • Securing Career at Gardner Business Media—A Dream Come True

    Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.

  • Guide to Generate Leads with Your Content Marketing

    With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.

Gardner Business Media - Strategic Business Solutions