Virtual Events: Through the Eyes of the Exhibitor
Exhibitors can increase their brand exposure and create valuable connections that can last beyond the event. Each exhibitor measures the success of their show differently, but here is an impressive statistic that can be a good testament to show the way virtual events can positively impact trade shows.

RELATED CONTENT
-
Marketing: New World, New Rules — Experience is Everything
Experiences are memorable. Experiences build connections and breed associations. If you can give a customer a positive experience, they will remember you when they have a need — whether that is tomorrow or 12 months from now. Put 2020 back in order by adopting some new rules — and applying some fresh ideas.
-
Get the Most from Pre-During-Post Trade Show Exhibiting
Trade show exhibit managers may increase their role in their company by implementing industry proven changes and managing their entire trade show program.
-
Navigating Turbulence: Marketing a New Trade Show Amidst COVID-19
Chris Saulnier, marketing manager for Plastics Technology and the Plastics Technology Expo (PTXPO), writes about the challenges and opportunities of marketing a new trade show during the COVID-19 pandemic.