Mexican Media Brands
Virtual Events: Through the Eyes of the Exhibitor
Exhibitors can increase their brand exposure and create valuable connections that can last beyond the event. Each exhibitor measures the success of their show differently, but here is an impressive statistic that can be a good testament to show the way virtual events can positively impact trade shows.
Share
RELATED CONTENT
-
Why Are You Exhibiting?
A successful exhibit starts with a strategic plan and a clear vision of the desired outcome. To reach your corporate marketing and sales goals, stay focused, set objectives, budget and implement. Then put it all in writing.
-
Marketing: New World, New Rules — Digital and In-Person
You’ve faced undercutting competition and over-demanding customers. You’ve seen market highs and product fails. But this is bananas. So where do you go from here? Rather than dwelling on the question, let’s evaluate needs. Needs of customers. There is more than one way to market manufacturing technology. You can reach your customers using different platforms and approaches. IMTS - International Manufacturing Technology Show leaders will guide readers through what marketing looks like on this side of 2020 — from first steps to revised visions.
-
Navigating Turbulence: Marketing a New Trade Show Amidst COVID-19
Chris Saulnier, marketing manager for Plastics Technology and the Plastics Technology Expo (PTXPO), writes about the challenges and opportunities of marketing a new trade show during the COVID-19 pandemic.