As a show organizer, you have been put through the ringer this year. You have spent months and years preparing for your in-person, only to be faced with the decision to either cancel altogether, or salvage part of your event by moving to virtual. When you begin the initial transition, the pivot to bringing your show online may seem like a backup plan, and you may be questioning the effectiveness of the overall event. But what if we told you that exhibitors are seeing positive results from virtual events?
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