Virtual Events: Through the Eyes of the Exhibitor
Exhibitors can increase their brand exposure and create valuable connections that can last beyond the event. Each exhibitor measures the success of their show differently, but here is an impressive statistic that can be a good testament to show the way virtual events can positively impact trade shows.

RELATED CONTENT
-
We Played Bingo at IMTS — with Marketing Clichés
Keith Booton, President at Ivor Andrew, just wrapped up his 10th IMTS. He has some tips on how to un-cliché your messaging.
-
Event Website is Your First Impression: Make it a Good One
Your event website gives a first impression for both exhibitors and attendees; it is important to create a user-friendly experience while still effectively accomplishing your goals. Here are some ways to ensure your first impression is a good one.
-
Ways to Attract Trade Show Attendees to Your Booth
Use a careful approach to determine what attracts your target audience to your trade show booth. Stay yourself, stay on brand and stay on message. It’s easier than you think if you’ve done some self-reflection and understand your brand, products or services.