Published

Marketing: New World, New Rules—Trip Down Customer Lane

The Association For Manufacturing Technology and GBM – Gardner Business Media are launching IMTS spark, a completely new, totally comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on customer journey mapping.
#customerfocus

Share

RELATED CONTENT

  • Customer Obsession? Really?

    Is customer obsession the right way to differentiate your brand and build preference and loyalty? This B2B marketing expert says there is a better way and shows how managing four factors can lead to marketing nirvana.

  • Marketing: New World, New Rules — Experience is Everything

    Experiences are memorable. Experiences build connections and breed associations. If you can give a customer a positive experience, they will remember you when they have a need — whether that is tomorrow or 12 months from now. Put 2020 back in order by adopting some new rules — and applying some fresh ideas.

  • Are Emotions the New B2B Marketing Tool?

    What is the best way to connect on a human level? Appealing on an emotional level is the most effective way to engage with your audience. Take a moment to reflect and see if you have been marketing to your audience in the right way.

Gardner Business Media - Strategic Business Solutions