marketing

marketing

Meunier to Head Infiniti Global Sales/Marketing

Nissan Motor Co.’s Infiniti luxury car arm has appointed Christian Meunier to the new position of vice president of global marketing and sales operations.

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marketing

Autobytel Changes Name to AutoWeb

Irvine, Calif.-based Autobytel Inc. is changing its name to AutoWeb, a brand acquired by the automotive marketing services company two years ago.

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robotics

IHS Markit Buys Dealer Analytics Firm

Forecasting giant IHS Markit has acquired automotiveMastermind Inc., which provides consumer behavior analytics and marketing automation software to U.S. car dealerships.

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marketing

Korea Fines Mercedes-Benz Unit for Rigging Labor Repair Rates

Daimler AG’s Mercedes-Benz marketing arm and eight dealers in South Korea has been fined a combined 1.8 billion won ($1.6 million) for conspiring to manipulate the labor costs to repair its cars.

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marketing

Opel’s Marketing Chief Quits to Lead German Cosmetics Retailer

Tina Mueller, who has been head of marketing at Adam Opel AG for four years, will take over as CEO of European beauty care retailer Douglas GmbH.

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marketing

Sproule Named Aston Martin’s Chief for Americas

Aston Martin Lagonda Ltd. has named Simon Sproule, the company’s global chief marketing officer, to the additional position of head of the Americas.

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marketing

VW Names New Sales Chief for N. America

Volkswagen AG has appointed Werner Eichhorn to take over as its top sales and marketing officer in North America, effective Sept. 1. He will report to Hinrich Woebcken, CEO of the North American region.

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marketing

VW Hires Ex-Hyundai N. America Sales Chief

Volkswagen AG has hired Derrick Hatami to be its executive vice president of sales and marketing in North America.

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marketing

Chinese Carmakers Take Aim at South Korean Market

Chinese carmakers are pushing into the South Korean market with low prices and eye-catching marketing campaigns for their domestic brands.

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marketing

Toyota Hires VW’s Marketing Chief in N. America

Toyota Motor Corp. has hired Vinay Shahani to head its integrated marketing effort in North America, effective June 5.

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Manufacturing Marketer
Manufacturing Marketer