marketing
Ford’s U.S. Marketing Director Quits
Chantel Lenard, executive director of U.S. marketing at Ford Motor Co., has quit after 25 years with the carmaker.
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Kia's U.S. Unit Hires Ex-Chrysler Ad Exec Chehab
Kia Motors Corp. has named Saad Chehab to take over as its U.S. marketing communications chief on May 8.
Read MoreBrook to Head Marketing for Buick, GMC
General Motors Co. has named Phil Brook as vice president of marketing for its Buick car and GMC truck brands in the U.S.
Read MoreVW to Shed 275 Retail Outlets in Europe
Volkswagen AG’s European retail affiliate, Porsche Holding Salzburg, is selling 275 of its sales outlets so it can focus on marketing the VW Group’s own brands.
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Buying a Car from a Vending Machine
Although used-car shopping is something that we don’t ordinarily cover, this is a bit too, well, bizarre to overlook: The Carvana Car Vending Machine.
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Toyota Catching Air
There is a growing concern among automakers that young people just aren’t as keen on driving as those automakers—as in people who are generally north of 45—find that even their own children, kids who have grown up with a highly satisfactory lifestyle thanks to the existence of cars and trucks, are largely indifferent to driving or, in some cases, even getting a license.
Read MorePSA Could Begin Selling Opel Models Outside Europe in 2018
PSA Group says it could begin marketing certain Opel-brand cars outside Europe as soon as next year under terms of its acquisition of the company from General Motors Co.
Read MoreReport: GM Wants Limit on Where PSA Could Sell Current Opel Models
General Motors Co. has set as a term of the impending sale of its Opel unit to PSA Group a ban on marketing Opel’s current models in China, North America or Russia, according to Der Spiegel, which cites no sources.
Read MoreBMW Diversifies U.S. Ad Spend
BMW AG continues to reassign pieces of its North American marketing plan, although New York City-based KBS remains its creative agency of record in the region.
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Germany Orders Tesla to Drop “Autopilot” Marketing Term
Germany’s Federal Motor Transport Authority (KBA) has demanded that Tesla Motors Inc. stop using the term “Autopilot” in its advertising to describe the semi-autonomous driving feature in its electric cars, Bild am Sonntag reports.
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