marketing
Braeuetigam to Lead JLR Sales and Marketing
Jaguar Land Rover Ltd. has promoted marketing chief Felix Braeuetigam to the new position of chief commercial officer, adding the duties of departing sales operations director Andy Goss.
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Cadillac Names Wahl as Global Marketing Chief
General Motors Co.’s Cadillac unit has chosen Deborah Wahl to take over as its new chief marketing officer on March 26.
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Mercedes Taps Publicis Groupe as Global Ad Agency
Daimler AG’s Mercedes-Benz Cars unit has hired Paris-Publicis Groupe to handle its marketing in 40 markets outside Germany, China and the U.S.
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Nissan’s Quarterly Operating Profit Plunges 50%
Nissan Motor Co. saw its operating profit in October-December plummet 50% to 82.4 billion yen ($753 million) because of higher marketing and recall costs.
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VW Amarok and Serious Sport
As Sunday will be the Super Bowl, there will undoubtedly be plenty of automotive commercials before, during and after the game, many of which focus on pickup trucks, because the ad agencies who work for the various OEMs have done deep demographic research that indicates that people who like football like trucks and vice versa. (We’ve always been a fan of the 1998 Nissan Frontier commercial that told us “Dogs like trucks.”) Anyway. . .there is one tough pickup truck that won’t be part of the festival of ads on Sunday because it is for a product that isn’t available in the U.S., the Volkswagen Amarok.
Read MoreFord May Help Market Deutsche Post’s Electric Delivery Vans
Deutsche Post DHL Group’s electric van, which rides on a Ford Transit van platform, could get a marketing boost from Ford Motor Co., says Automotive News Europe.
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PSA Appoints Its Sales Chief to Revive Vauxhall Unit
PSA Group says its chief sales and marketing officer will to take over as head of the company’s struggling Vauxhall unit, effective Feb. 1.
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Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.
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VW Names New Chief for U.S. Marketing
Volkswagen AG has named Jim Zabel, managing director of Omni Advertising in Los Angeles, to take over as senior vice president of marketing for VW of America.
Read MoreFord Shuffles Senior Management Team
Ford Motor Co.’s heads of global marketing, human resources, quality and global strategy are leaving the company as it redefines its role from carmaker to mobility provider.
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