marketing
Navigation Comes to Pocket Bikes
According to the National Highway Traffic Safety Administration, “NHTSA does not define the terms ‘motor scooter,’ ‘moped,’ ‘pocket bike,’ ‘mini-chopper,’ ‘mini-ninja,’ or any other terms of this nature that may be used for the purpose of marketing motorcycles and motor driven cycles.
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Renault May Launch Twizy EV in S. Korea in October
Renault SA’s Renault Samsung unit intends to begin marketing its Twizy two-seat electric city car in South Korea as soon as October, according to The Korea Herald.
Read MoreVW Names New U.S. Product Marketing and Strategy Chief
Volkswagen AG has appointed Hendrik Muth as vice president of product marketing and strategy in the American market.
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Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.
Read MoreMichigan’s Planet M: Where Big Ideas in Mobility Are Born
A campaign launched in 2016 called Planet M is coordinating the state of Michigan's prowess in personal mobility, and marketing those capabilities through a single initiative.
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Faraday Future Hires Former Ferrari Exec to Head Marketing
Faraday Future Inc., the secretive Gardena, Calif.-based electric-car startup, has hired Marco Mattiacci as its global chief brand and commercial officer, effective immediately.
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Truck vs. Truck; Steel vs. Aluminum
According to Sandor Piszar, Chevrolet truck marketing director, “We engineer and build our trucks with customers’ expectations in mind.”
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Bosch Has a Different Road to Autonomy
Frank Sgambati, director of marketing and product innovation for Chassis Systems Control in North America, Robert Bosch LLC, and his colleagues are confident that the technology that will provide the means to achieve automated driving is coming fast, with significant on-road capabilities by 2020.
Read MoreFord Names New Marketing Chief for Europe
Ford Motor Co. has appointed Matt VanDyke as vice president of marketing in Europe, effective July 1.
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Nissan’s Mexico Sales Chief to Head Unit
Nissan Motor Co. has named Mayra Gonzalez, currently its regional vice president of sales and marketing in Mexico, to take over as president of Nissan Mexicana on July 1.
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