Mexican Media Brands
VW Names New Sales Chief for N. America
Volkswagen AG has appointed Werner Eichhorn to take over as its top sales and marketing officer in North America, effective Sept. 1. He will report to Hinrich Woebcken, CEO of the North American region.
#marketing
Share
Volkswagen AG has appointed Werner Eichhorn to take over as its top sales and marketing officer in North America, effective Sept. 1. He will report to Hinrich Woebcken, CEO of the North American region.
Eichhorn, 54, joined VW in 1979. Most recently he headed sales and marketing for VW’s Skoda brand. Previous jobs included head of sales and marketing for the group’s VW brand in Germany and Audi brand in China.
Succeeding Eichhorn at Skoda on Sept. 1 will be Alain Favey. The 50-year-old Favey joined VW from Citroen in 2009 to become head of European sales. His current assignment is CEO of European distributor Porsche Holding Salzburg GmbH.
RELATED CONTENT
-
Germany Orders Tesla to Drop “Autopilot” Marketing Term
Germany’s Federal Motor Transport Authority (KBA) has demanded that Tesla Motors Inc. stop using the term “Autopilot” in its advertising to describe the semi-autonomous driving feature in its electric cars, Bild am Sonntag reports.
-
Uber Sheds One-Third of Its Marketing Team
Uber Technologies Inc. says it laid off off 400 of its 1,200 global marketing staff yesterday to cut costs and simplify operations.
-
Ford’s Quarterly Net Earnings Drop 57%
Ford Motor Co. reports that marketing and restructuring costs slashed its third-quarter net profit 57% as unit sales and revenue fell.