Mexican Media Brands
VW Names New Sales Chief for N. America
Volkswagen AG has appointed Werner Eichhorn to take over as its top sales and marketing officer in North America, effective Sept. 1. He will report to Hinrich Woebcken, CEO of the North American region.
#marketing
Share
Volkswagen AG has appointed Werner Eichhorn to take over as its top sales and marketing officer in North America, effective Sept. 1. He will report to Hinrich Woebcken, CEO of the North American region.
Eichhorn, 54, joined VW in 1979. Most recently he headed sales and marketing for VW’s Skoda brand. Previous jobs included head of sales and marketing for the group’s VW brand in Germany and Audi brand in China.
Succeeding Eichhorn at Skoda on Sept. 1 will be Alain Favey. The 50-year-old Favey joined VW from Citroen in 2009 to become head of European sales. His current assignment is CEO of European distributor Porsche Holding Salzburg GmbH.
RELATED CONTENT
-
Michigan’s Planet M: Where Big Ideas in Mobility Are Born
A campaign launched in 2016 called Planet M is coordinating the state of Michigan's prowess in personal mobility, and marketing those capabilities through a single initiative.
-
What You Can Learn from Firestone & Ford
During recent months, the Firestone/Ford Explorer fiasco has shaken the entire automotive industry to its core.
-
Simon Sproule Has Forgotten More About Auto Than Many Experts Know
With a CV like his, there is a depth of knowledge not readily matched.