VW Names New Sales Chief for N. America
Volkswagen AG has appointed Werner Eichhorn to take over as its top sales and marketing officer in North America, effective Sept. 1. He will report to Hinrich Woebcken, CEO of the North American region.
#marketing
Volkswagen AG has appointed Werner Eichhorn to take over as its top sales and marketing officer in North America, effective Sept. 1. He will report to Hinrich Woebcken, CEO of the North American region.
Eichhorn, 54, joined VW in 1979. Most recently he headed sales and marketing for VW’s Skoda brand. Previous jobs included head of sales and marketing for the group’s VW brand in Germany and Audi brand in China.
Succeeding Eichhorn at Skoda on Sept. 1 will be Alain Favey. The 50-year-old Favey joined VW from Citroen in 2009 to become head of European sales. His current assignment is CEO of European distributor Porsche Holding Salzburg GmbH.
RELATED CONTENT
-
Cars In Cuba
With 11 million educated citizens, Cuba is a huge, untapped automotive market.
-
Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.
-
NHTSA Bans Device that Disables Tesla Autopilot Safety Feature
Federal authorities have ordered a California company to stop marketing a device that interferes with the automatic warnings issued by Tesla Inc.’s Autopilot semi-autonomous driving system.