marketing
Nielsen, J.D. Power Launch “Auto Cloud” Marketing Tool
Consumer data analytics giant Nielsen Holdings plc and J.D. Power are partnering on a new marketing platform to help automotive advertisers identify and target potential customers.
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BYD Hit by Fraudulent Market Sponsorship Deals
BYD Co. has asked Chinese authorities to investigate a non-employee who allegedly signed big marketing contracts on behalf of the company.
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Ford, Baidu Partner on Connectivity, AI Projects in China
Ford Motor Co. and Chinese internet services provider Baidu Inc. have agreed to collaborate on in-car digital services, artificial intelligence and digital marketing projects for the Chinese market.
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Toyota Cuts Sales Budgets, Hikes Spending on Tech
Toyota Motor Corp. is trimming spending on sales and marketing so it can invest more heavily in tech research, sources tell Reuters.
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NHTSA Bans Device that Disables Tesla Autopilot Safety Feature
Federal authorities have ordered a California company to stop marketing a device that interferes with the automatic warnings issued by Tesla Inc.’s Autopilot semi-autonomous driving system.
Read MoreAudi Suspends Stadler, Names Schot as Interim CEO
Volkswagen AG’s Audi unit has suspended CEO Rupert Stadler and installed Abraham Schot, formerly the company’s sales and marketing chief, as interim CEO.
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Frick to Head Ford Sales in U.S.
Ford Motor Co. has named Andrew Frick, its U.S. marketing director for the past year, to be its U.S. sales director.
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Ford Puts Most of Its Global Ad Account Up for Review
Ford Motor Co. says it is putting most of its worldwide creative advertising account up for review in an effort to cut costs and improve marketing efficiency.
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Recall Snag Halts Honda SUV Sales in China
Honda Motor Co. has been blocked from marketing its top-selling CR-V crossover vehicle in China because officials have rejected the company’s plan to recall the model.
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Chevy Tahoe Back in Black
Last August, Sandor Piszar, Chevrolet Trucks marketing director, noted of the full-size SUV segment, “In the past five years, the average transaction price for the segment has climbed fueled by customer appetite for features like heated and cooled seats, adaptive cruise control and a head-up display.
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