marketing
Former Volvo Exec to Head Karma’s Sales and Marketing
Karma Automotive LLC has hired John Maloney as chief revenue officer in charge of sales and marketing, customer experience and public relations.
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Zotye Adds U.S. Marketing Execs
Chinese carmaker Zotye Automobile International Co. has hired industry veterans Jan Thompson and Susan Bland Norton to lead the company’s marketing efforts in the U.S., where it aims to launch sales next year.
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Ford and Yakima: What This Means
Until model year 2010 Ford offered the Bronco, Explorer, Expedition, and Excursion vehicles with an Eddie Bauer trim package. But that’s so early 21st century.*
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Nissan Helping National Parks: Trucks Like Trees
“Calling All TITANS” is a marketing initiative that Nissan created last fall to organize an affinity group among owners of the Titan pickup.
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Audi Confirms Wortmann Will Head Sales and Marketing
Audi AG confirms a report last week that Hildegard Wortmann, a former BMW brand manager, will take over as its head of sales and marketing on July 1.
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Chevrolet, Toyota Exec Jim Perkins Dies at 83
Jim Perkins, a sales and marketing titan for the Buick, Chevrolet, Lexus and Toyota brands, died Friday at age 83.
Read MoreTesla Sales Exec Quits to Join Airbnb
Dan Kim, who had been Tesla Inc.’s senior director of global sales and marketing, has left the carmaker to become a director for home-sharing startup Airbnb Inc.
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Chevy Marketing Chief to Retire
Tim Mahoney, who has served as the global chief marketing officer for General Motors Co. and its Chevrolet brand for nearly six years, plans to retire on March 1.
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NACTOY Finalists Announced
The finalists for the North American Car, Utility and Truck of the Year (NACTOY) awards were announced at the Los Angeles Auto Show today, and because the choices are essentially based on choices predicated on design and engineering (after all, as the jurors drive the vehicles, it isn’t an issue of sales or marketing), the selections of the three finalists in each category can be considered among the best in class when it comes to those two functions.
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Freudenberg Takes on Electrification
Freudenberg Group is adjusting its automotive operations as carmakers turn to electrification, notes Matthew Chapman, vice president of sales and marketing for the company’s e-Mobility business.
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