marketing

economics 23 Oct 2019

Ford’s Quarterly Net Earnings Drop 57%

Ford Motor Co. reports that marketing and restructuring costs slashed its third-quarter net profit 57% as unit sales and revenue fell.

marketing 21 Oct 2019

Hyundai Names New U.S. Marketing Chief

Hyundai Motor America has appointed Angela Zepeda, who had been a managing partner for the carmaker’s advertising agency, chief marketing officer for its U.S. operations.

marketing 18 Oct 2019

Hyundai U.S. Marketing Boss Departs

Dean Evans, who joined Hyundai Motor Co. four years ago to head the carmaker’s U.S. marketing operations, has left the company to pursue other opportunities.

marketing 17 Oct 2019

Peugeot Names N. American Marketing Chief

PSA Group’s Peugeot unit has appointed Lisa Mark chief marketing officer and vice president for its fledgling North American operations.

marketing 5 Sep 2019

GM Names Global Chief Marketing Officer

General Motors Co. has promoted Deborah Wahl, previously head of marketing for the Cadillac brand, to be GM’s first global chief marketing officer since 2012.

Automotive 15 Aug 2019

Former Google Marketing Exec Joins Uber

Uber Technologies Inc., which cut its marketing staff by one-third last month, has hired Thomas Ranese to head the ride-hailing company's downsized market and branding team.

marketing 14 Aug 2019

VW Hires Chehab as U.S. Marketing Chief

Volkswagen AG’s namesake brand has chosen industry veteran Saad Chehab to become the company’s chief marketing officer in the U.S., effective Aug. 19.