Mexican Media Brands
Mercedes Taps Publicis Groupe as Global Ad Agency
Daimler AG’s Mercedes-Benz Cars unit has hired Paris-Publicis Groupe to handle its marketing in 40 markets outside Germany, China and the U.S.
#marketing
Share
Daimler AG’s Mercedes-Benz Cars unit has hired Paris-Publicis Groupe to handle its marketing in 40 markets outside Germany, China and the U.S.
Publicis has formed a new agency called Publicis Emil to handle the account, Advertising Age reports. The name was inspired by Emil Jellinek, a pioneer in the German auto industry, who developed a car in 1900 with Daimler and named it after his daughter, Mercedes.
The Berlin-based agency will borrow staff from several Publicis agencies and expects to begin operations on July 1. The new agency will be headed by Justin Billingsley, chief operating officer for Publicis Communications.
Mercedes will continue to handle its marketing in Germany, China and the U.S. through Antoni, BBDO and Merkely & Partners, respectively.
RELATED CONTENT
-
PSA Could Begin Selling Opel Models Outside Europe in 2018
PSA Group says it could begin marketing certain Opel-brand cars outside Europe as soon as next year under terms of its acquisition of the company from General Motors Co.
-
Ford’s U.S. Marketing Director Quits
Chantel Lenard, executive director of U.S. marketing at Ford Motor Co., has quit after 25 years with the carmaker.
-
Uber Sheds One-Third of Its Marketing Team
Uber Technologies Inc. says it laid off off 400 of its 1,200 global marketing staff yesterday to cut costs and simplify operations.