Mexican Media Brands
Cadillac Names Wahl as Global Marketing Chief
General Motors Co.’s Cadillac unit has chosen Deborah Wahl to take over as its new chief marketing officer on March 26.
#marketing
Share
General Motors Co.’s Cadillac unit has chosen Deborah Wahl to take over as its new chief marketing officer on March 26.
Wahl succeeds Uwe Ellinghaus, who left Cadillac at the end of 2017. She formerly worked in marketing at Ford, Mazda and Toyota’s Lexus luxury brand and was chief marketing officer at Chrysler until 2008.
Wahl also was chief marketing officer for McDonald’s Corp. between 2014 and early 2017. At Cadillac, she will operate from the unit’s headquarters in New York City and report to President Johan de Nysschen.
RELATED CONTENT
-
Uber Sheds One-Third of Its Marketing Team
Uber Technologies Inc. says it laid off off 400 of its 1,200 global marketing staff yesterday to cut costs and simplify operations.
-
Germany Orders Tesla to Drop “Autopilot” Marketing Term
Germany’s Federal Motor Transport Authority (KBA) has demanded that Tesla Motors Inc. stop using the term “Autopilot” in its advertising to describe the semi-autonomous driving feature in its electric cars, Bild am Sonntag reports.
-
Simon Sproule Has Forgotten More About Auto Than Many Experts Know
With a CV like his, there is a depth of knowledge not readily matched.